Digital Marketing Assistant

ABOUT THE COMPANY

Flowers Kenya was founded in 2020, and it emerged from a deep passion for floristry and a desire to help people connect when words fell short. In moments of distance and disruption, flowers became a powerful way to express comfort, hope, and emotion, turning simple gestures into meaningful connections.
Flowers Kenya started as a flower shop and transformed into a trusted gifting destination, that is now located at Nairobi Mega Mall , just opposite Nyayo Stadium in Nairobi .
Over the years, Flowers Kenya has become synonymous with elegance, quality, and heartfelt gifting, offering arrangements that speak volumes without words. Today, the brand is led by a passionate founder alongside a dedicated team of skilled florists who meticulously handcraft every bouquet with care, intention, and an eye for detail.

JOB SUMMARY

We are looking to hire an enthusiastic digital marketing assistant to assist our busy marketing team. You will be reporting directly to the digital marketing manager and assisting with all related tasks. You may be required to manage social media platforms, perform administrative tasks, conduct market research, update the system database, create marketing literature, and foster strong relationships with our customers.You should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, and be able to work to strict deadlines and keep up with trends online. 

RESPONSIBILITIES

As a digital marketing assistant, the scope of your duties will be Managing social media accounts by creating and scheduling posts, monitoring engagement metrics and responding to comments and messagesCreating daily content for  social media and keeping the social media calendar updatedCreating monthly reportsAssisting with email marketing campaigns by designing and creating email templates, managing email databases and tracking metrics, such as open rates and click-through ratesSupporting content creation efforts, such as  creating infographics or designing social media visualsAnalyzing website traffic data, measuring site performance and creating reports that help identify opportunities for optimizationAssisting with keyword research and competitor analysis and optimizing website content for search enginesHelping with the creation, management and optimization of digital advertising campaigns across different media platformsAssisting with market research efforts, analysing industry trends and identifying new opportunitiesSupporting the coordination of marketing projects, managing timelines and communicating with team membersCreating reports and dashboards to track key performance indicators and metrics that measure the success of marketing campaignsMonitoring and responding to online reviewsCollaborating with other departments within the organization, such as sales or customer service, to ensure consistent messaging across all touchpointsKeeping updated with the latest digital marketing trends and technologies and making recommendations for how the organisation can incorporate them into its marketing strategy

REQUIRED SKILLS

Search engine marketing (SEM), Digital content development and editing (social media, blogs, etc.), Social media community management (admin), Marketing, Search engine optimization (SEO), Content management, Social media marketing

REQUIRED EDUCATION

Bachelor's degree