Digital Marketing Executive
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Job summary
The Digital Marketing Executive will be responsible for creating engaging, high-quality product videos that drive brand awareness, educate customers, and boost sales, using exceptional video production, graphic design, and digital storytelling skills. The role will require a strong blend of creativity and technical expertise, including the ability
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Key Responsibilities
1. Video Content Creation & Digital Marketing Strategy
- Plan, script, shoot, and edit product-focused videos that drive engagement across social media, websites, and advertising campaigns.
- Develop story-driven, visually consistent content that highlights product benefits, use cases, and customer value.
- Create and execute digital content plans that blend video, graphics, and copy to support marketing campaigns and product launches.
- Optimize all content for each platform (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.) to maximize reach and performance.
- Collaborate with sales, product, and design teams to ensure all content aligns with business goals and brand identity.
4. Social Media & Online Presence
- Manage official pages on LinkedIn, Facebook, YouTube, and other platforms.
- Post and schedule regular updates, including short-form videos and interactive media.
- Engage with audiences professionally and track performance metrics.
2. Website Management
- Manage and update the company website to ensure fresh, accurate, and optimized content.
- Work with website developers to enhance user experience, SEO, and lead conversion.
3. AI & Automation Tools
- Use AI-powered tools (e.g., ChatGPT, Canva AI, Jasper, Copy.ai, HubSpot) for faster content creation, analytics, and customer engagement.
Qualifications & Skills
- Bachelor's degree in marketing, Communication, Film/Media Production, IT, or related field.
- 3-6 years of experience in digital marketing with proven skills in video shooting, editing, production and graphics design.
- Proven track record of delivering measurable results, with a portfolio of previous projects (including videos and artworks) attached.
- Demonstrates strong video editing and graphic design skills, with proficiency in tools such as Adobe Premiere Pro, After Effects, Illustrator, Photoshop, CapCut, and DaVinci Resolve.
- Experience with WordPress or similar CMS.
- Strong understanding of SEO, SEM, and social media algorithms.
- Familiarity with AI tools for content creation and marketing automation.
- Creative mindset with a strong grasp of visual storytelling and branding.
- Ability to manage multiple projects and meet deadlines independently.
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