Digital Marketing Executive
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Job summary
About Us and the Role We are a Kenya-based company that manufactures and sells cosmetic products. We are looking for high-performing, creative, data-driven digital marketing executive who can own our digital presence end to end, from content creation to influencer management to paid media to conversion. You will be the brand's digital voice.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nairobi, Kenya
Job descriptions & requirements
What You'll Do:
Content Creation & Brand Storytelling
• Plan, shoot, edit, and publish a minimum of 3 high-quality posts per week across Instagram and TikTok (Reels, carousels, Stories, TikTok short form)
• Create content on location: salon partnerships, shop activations, product demos with real customers, behind-the-scenes manufacturing, founder stories
• Design still posts (product shots, quote cards, educational carousels, promotional graphics) that are on-brand and stop the scroll
• Write compelling copy: captions, product descriptions, blog posts, email/WhatsApp broadcasts
• Build and maintain a content calendar aligned to campaign phases, product launches, and cultural moments
• Develop and own the brand's visual identity across all digital touchpoints
Influencer Management
• Own the end-to-end influencer pipeline: identification, outreach, negotiation, briefing, content review, payment, and relationship management
• Manage partnerships with 8-12 influencers across nano, micro, and mid-tier segments
• Write clear creative briefs that give influencers direction without losing authenticity
• Track influencer deliverables, deadlines, and performance (reach, engagement, conversions via unique discount codes)
• Identify new influencer opportunities and build an ongoing pipeline for future campaigns
• Negotiate rates, usage rights, and terms that protect the brand while being fair to creators
Paid Media & Performance Marketing
• Plan, execute, and optimise paid campaigns on Meta (Instagram/Facebook), TikTok Ads, and Google Ads
• Set up and manage conversion tracking (Meta Pixel, TikTok Pixel, Google Analytics) on the website
• Run A/B tests on creative, copy, audiences, and placements to maximise ROAS
• Boost top-performing organic and influencer content as paid ads
• Manage ad budgets efficiently, reporting on spend vs. results weekly
• Retarget website visitors and past purchasers to drive repeat orders
Community & D2C Growth
• Grow our Instagram, TikTok, and WhatsApp community from zero to a thriving, engaged audience
• Respond to DMs, comments, and customer inquiries promptly and in brand voice
• Drive traffic to the website and convert visitors into orders
• Set up and manage WhatsApp Business broadcasts, reorder reminders, and customer communication
• Launch and manage referral programs, discount campaigns, and seasonal promotions
• Track and report on D2C metrics: site traffic, conversion rate, average order value, customer acquisition cost
Strategy & Reporting
• Contribute to overall marketing strategy
• Deliver a weekly digital performance report: content performance, follower growth, paid ad results, influencer ROI, website orders, and recommendations
• Stay current on social media trends, algorithm changes, and what's working in the Kenyan beauty space
• Coordinate with the sales team to align digital campaigns with in-store retail activations
What We're Looking For - Must Have
• Formal training in digital marketing: Diploma of certification in Digital Marketing. Degree in Marketing, Communications, or related field is added advantage. Professional certifications (Google Ads, Meta Blueprint, HubSpot) are a strong plus.
• 2-3 years of hands-on digital marketing experience with demonstrated results. You must be able to show campaigns you executed that drove measurable conversions, not just impressions.
• Content creation skills: You can shoot and edit short-form video (Reels/TikTok) on a phone, design graphics in Canva or Adobe Creative Suite (Photoshop, Illustrator), and write copy that sells.
• Paid media proficiency: Hands-on experience running and optimising campaigns in Meta Ads Manager and/or TikTok Ads Manager. You know the difference between reach, traffic, and conversion campaigns and when to use each.
• Influencer management experience: You've managed influencer partnerships before (briefing, negotiation, tracking deliverables, measuring ROI).
• Data-driven mindset: You make decisions based on analytics. Comfortable with Google Analytics, social media insights, and ad platform dashboards.
• Understanding of the Kenyan beauty/hair care market: You know who the players are, what trends are driving the market, and what Kenyan women 18-35 respond to online.
• Excellent written and spoken English and Swahili.
Nice to Have
• Personal passion for Beauty and Hair Care – Understanding of the category and the consumer journey.
• Basic website management skills: updating product pages, blog posts, tracking codes)
• Photography skills beyond phone: product photography, flat lays, lifestyle shoots
• Experience with email marketing tools (Mailchimp, Sendinblue) and WhatsApp Business API
• Network of Kenyan beauty/lifestyle influencers you've worked with before
• Experience in FMCG or beauty brand marketing
What to Include in Your Application
• Case studies: Show us 2-3 campaigns you executed
• Your CV
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