Digital Marketing Intern
Job summary
We are seeking a Digital Marketing Intern to support the marketing and communications team in building brand visibility, generating leads, and engaging the legal community through digital channels. This role is ideal for a motivated individual looking to gain hands-on experience in digital marketing within a fast-growing legal technology company.
Job descriptions & requirements
Smart Legal Africa is a leading legal technology platform, developed by Kepler9 Information Technologies Ltd, that provides law firms, corporate legal departments, and organisations with digital tools for case management, document automation, billing, compliance, and collaboration. Our mission is to modernise legal practice across Africa through innovative and secure technology solutions.
Key Responsibilities
Social Media Management
- Assist in managing Smart Legal Africa’s social media platforms (LinkedIn, Facebook, Twitter/X, Instagram).
- Create and schedule engaging posts to promote products, webinars, case studies, and company updates.
- Monitor engagement, respond to comments or messages where appropriate, and track social media performance metrics.
- Content Creation
- Support the creation of marketing content, including social media graphics, blog posts, newsletters, and short promotional videos.
- Assist in drafting captions, marketing copy, and promotional messages.
- Ensure content aligns with Smart Legal Africa’s brand voice and messaging.
Website & SEO Support
- Assist in updating website content, blog posts, and landing pages.
- Support SEO initiatives by researching keywords and optimising content for search engines.
Digital Campaign Support
- Assist in executing email marketing campaigns and digital advertisements.
- Monitor campaign performance and compile basic reports on reach, engagement, and conversions.
Market Research
- Research legal technology trends, competitors, and potential client segments.
- Provide insights that support marketing strategy and content planning.
Qualifications
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Business, IT, or a related field.
- Strong interest in digital marketing, social media, and content creation.
- Basic knowledge of marketing tools such as Canva, Google Analytics, social media scheduling tools, or email marketing platforms is an advantage.
- Good writing and communication skills.
- Creative, organised, and eager to learn.
Skills & Competencies
- Social media content creation
- Basic graphic design skills
- Digital communication
- Research and analytical skills
- Time management and organisation
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