Digital Marketing & Marketing Officer
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Job summary
Industry & Trade Co. Ltd Location: Mombasa Road – Nairobi, Kenya
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
2 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
• Department: Commercial Department – Marketing Section
• Grade Level: Staff/Support – Tier 5
• Reports To: Marketing Head (CM-002-1-1)
• Employment Type: Full-time
Location: Mombasa Road – Nairobi, Kenya
About Yemken
YEMKEN Industry & Trade Co. Ltd is a leading high-performance manufacturing, sales, and distribution company in the Africa region. We are committed to operational excellence, rigorous quality standards, and market-leading efficiency. To support our rapid commercial growth, we are looking for a creative, data-driven social media/digital Marketing Specialist to join our dynamic Commercial team in Nairobi.
The Role Purpose
As the Social Media Marketing Specialist, you will develop, implement, and monitor Yemken’s digital campaigns across major online platforms. Your mission is to build robust brand awareness, optimize our digital advertising spend, and coordinate directly with the Sales Section to generate high-quality, qualified leads that fuel our sales pipeline.
Key Responsibilities
• Content & Channel Management: Manage, moderate, and grow Yemken’s official social media profiles (LinkedIn, Facebook, Instagram, YouTube) with high-quality, brand-aligned visual and written content.
• Campaign Execution & Lead Generation: Design and run targeted paid ad campaigns (PPC). Collaborate directly with the Sales Section to turn digital engagement into qualified leads as well as lead physical marketing, brand visibility and promotional campaigns as required from time to time.
• Data Analytics & Optimization: Continuously monitor campaign performance using tools like Google Analytics to lower Customer Acquisition Cost (CAC) and maximize Return on Marketing Investment (ROMI).
• Reporting: Compile comprehensive weekly and monthly reports for the Marketing Head, demonstrating campaign impact and ROMI.
• Brand & Quality Compliance: Ensure all online content complies with Yemken's corporate identity. Actively monitor online community feedback, routing customer enquiries or quality concerns directly to the QA and Customer Care teams.
What We Are Looking For
• Education: Bachelor’s degree in Marketing, Digital Media, Mass Communication, or a related field (Alternative: Related Bachelor's + 5 years of proven digital campaign management experience).
• Experience: 2–4 years of specialized experience in social media marketing, copywriting, or paid ad management (experience in the FMCG or food manufacturing sector is highly preferred).
• Technical Skills: Proven expertise in Meta Business Suite, Google Ads, Google Analytics, and content creation tools.
• Behavioral Competencies: Exceptional Creativity & Innovation, Effective Communication, and a proactive Customer Orientation.
What We Offer
• A structured, competitive compensation package aligned with our Level 5 Staff grading.
• Performance-linked variable pay tied to campaign ROMI and lead quality targets.
• Clear career development pathways and Company-Paid training in Advanced Digital Marketing, SEO, and Lead Generation.
How to Apply
Interested candidates who meet the above criteria are invited to send their CV and a portfolio of their digital/social media campaigns with the subject line "Application: Digital Marketing & Marketing Officer (CM-002-1-1-1)". YEMKEN Industry & Trade Co. Ltd is an equal-opportunity employer.
Only shortlisted candidates will be contacted for panel interviews and practical assessments.
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