Digital Marketing Officer (Manufacturing - Building Materials)

Job Opening: Digital Marketing Officer.

Industry: Manufacturing – Building Materials

Reports to: Sales and Marketing Manager.

Employment Type: Full-Time

Position Summary

We are seeking a detail-oriented and proactive Digital Marketing Officer who will play a vital role in managing, executing, and optimizing digital marketing campaigns to enhance brand awareness, engage target audiences, and generate leads. The role involves creation, social media management, digital advertising, website management, and analytics reporting to support the company’s marketing objectives and business growth.

Key Responsibilities

• 
  
• Develop manage and implement digital marketing campaigns to promote company’s brand awareness and product adoption.
  
• Manage digital media buying as per the set annual budgets.
  
• SEO SEM management.
  
• Website management.
  
• Email Marketing.
  
• SMS marketing.
  
• Manage brand messaging across all digital platforms.
  

Minimum Qualifications

• 
  
• Bachelor’s degree or Diploma in Marketing, Communications, Digital Media, or related field.
  
• Proficiency with social media platforms, Google Ads, SEO, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
  

Requirements

• 
  
• 5 years’ experience in digital marketing, social media management, or content creation.
  
• Creativity and innovation in content creation
  
• Strong analytical and reporting skills
  
• Digital marketing strategy and execution
  
• Social media and online community management
  
• Time management and multitasking
  
• Collaboration with sales, marketing, and operations teams
  

Application Instructions

If you meet the above qualifications and industry knowledge, we invite you to apply. Send your CV and cover letter to careers@orchidhr.co.ke with the subject line: “Digital Marketing Officer”. Deadline for applications: 15th March 2026. Only shortlisted candidates will be contacted.