Digital Marketing & Social Media Officer

About the Role 

We are looking for a creative, motivated, and customer-focused Digital Marketing & Social Media Officer to join our growing fragrance brand VELVA GLOW. Create engaging content, maintain our brand image, communicate with customers online, and support digital marketing activities to increase brand awareness and sales. 

This is a role suitable for someone who understands social media, enjoys creating content, communicates well with customers, and has a strong interest in beauty, fragrance, fashion, or lifestyle brands. 

1. Social Media Management 

• Manage the company's Instagram, Facebook, TikTok and other social media platforms. 

• Plan and maintain a regular social media content calendar. 

• Create, edit and publish engaging posts, photos, videos, Reels and Stories. 

• Monitor comments, messages, mentions and customer interactions. 

• Keep social media pages active, professional and consistent with the brand image. 

2. Content Creation 

• Create creative content to promote perfumes, new products, promotions and brand activities. 

• Take basic product photos and videos using a smartphone. 

• Assist with product photography, short-form videos and promotional campaigns. 

• Develop creative ideas for social media campaigns and seasonal promotions. 

• Work with influencers, content creators and other marketing partners when required. 

3. Customer Engagement 

• Respond promptly and professionally to customer inquiries through Instagram, Facebook, TikTok and WhatsApp Business. 

• Provide customers with accurate information about products, prices, availability and promotions. 

• Follow up with potential customers and online leads. 

• Record and communicate customer feedback to the management team. 

• Help convert online inquiries into actual sales. 

4. Brand Management 

• Maintain a consistent brand image, tone and visual identity across all digital platforms. 

• Ensure that all marketing materials and social media content reflect the company's positioning and values. 

• Support the development of brand awareness and customer loyalty. 

• Monitor competitors and identify relevant market trends and opportunities. 

5. Digital Marketing 

• Assist with Facebook and Instagram advertising campaigns. 

• Support TikTok and other digital advertising activities. 

• Monitor basic marketing performance, including reach, engagement, leads and conversions. 

• Prepare simple weekly or monthly social media and marketing reports. 

• Recommend new ideas to improve online engagement and sales. 

6. General Marketing Support 

• Assist with promotional events, product launches, pop-up events and other marketing activities. 

• Support the sales team with marketing materials and promotional campaigns. 

• Perform other marketing-related duties as required. 

Requirements 

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field. 

• At least 1–2 years of experience in digital marketing, social media management, customer engagement or a similar role. 

• Strong understanding of Instagram, Facebook, TikTok and WhatsApp Business. 

• Good written and spoken English. 

• Strong communication and customer service skills. 

• Good knowledge of social media trends and digital content. 

• Basic skills in content creation tools. 

• Ability to create attractive and engaging social media content. 

• Creative, energetic, organized and detail-oriented. 

• Able to work independently and take initiative. 

• Previous experience in beauty, cosmetics, fragrance, fashion, lifestyle or FMCG is an advantage. 

Preferred Skills 

• Experience running Meta/Facebook & Instagram Ads. 

• Basic knowledge of digital advertising and analytics. 

• Experience working with influencers or content creators. 

• Basic photography and video editing skills. 

• Experience managing a brand's social media accounts. 

• Strong interest in perfumes, beauty, fashion or lifestyle products. 

What We Offer 

• Opportunity to work with a growing fragrance brand. 

• Hands-on experience in digital marketing and brand development. 

• Opportunity to take ownership of social media and marketing activities. 

• Basic salary 30K KES per Month 

• Performance-based incentives is available based on results.