Digital marketing & social media specialist(Freelancer)
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Job summary
Smalltalkonnect/STKids is an online English learning platform helping children, teenagers and adults develop confidence, fluency and practical communication skills. We are looking for a creative, results-driven Digital marketing & social media specialist to help grow our brand and expand into international markets across Europe, Asia and Africa.
Min Qualification:
Bachelors
Experience Level:
Entry level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Part Time - Flexible Hours
Applicant Location:
Kenya
Job descriptions & requirements
Key Responsibilities
- Develop and manage social media strategies for Instagram, Facebook, TikTok and LinkedIn
- Create engaging content, Reels and short-form videos
- Plan and manage digital advertising campaigns
- Generate leads and increase student enrollments
- Research new markets and identify growth opportunities
- Develop campaigns for Europe, Asia and Africa
- Monitor analytics, campaign performance and ROI
- Identify potential partnerships with schools, education companies and influencers
The Ideal Candidate
- 3+ years' experience in digital marketing and social media
- Experience with paid advertising, particularly Meta Ads and/or TikTok Ads
- Strong content creation and social media skills
- Experience generating leads and converting audiences into customers
- Excellent English communication skills
- Experience in online education, EdTech ( Language learning or tutoring is a strong advantage)
- International marketing experience, particularly in Africa, Asia or Europe, is highly desirable
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