Company: Fanaka Aluminium
Industry: Aluminium / Construction
Job Purpose
The Digital Marketing Specialist will be responsible for increasing Fanaka Aluminium’s online visibility, lead generation, and brand awareness through digital channels.
Key Responsibilities
● Plan and execute Google keyword promotions (SEO & SEM)
● Manage company social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
● Create, schedule, and promote engaging digital content
● Run and optimize paid digital advertising campaigns
● Track performance metrics and prepare marketing reports
● Support product promotions and campaigns within the construction and aluminium market
Requirements
● Diploma or Degree in Marketing, Digital Marketing, or related field
● Proven experience in SEO, SEM, and social media marketing
● Strong content creation and campaign management skills
● Experience in construction or manufacturing marketing is an added advantage
● Creativity, analytical skills, and attention to detail