Digital Sales Representative

Company: Homelink Appliances (homelink.co.ke)

Position: Digital Sales Representative

Location: Kenya (Nairobi-based / hybrid, to be confirmed)

Employment type: Full-time

Reports to: Sales / E-commerce Manager

About the Role

Homelink Appliances is looking for a creative, results-driven Digital Sales Representative to drive online sales and grow our social media presence. You will create engaging video content, build our TikTok and Facebook audiences organically, and turn followers into paying customers through social platforms and WhatsApp.

Key Responsibilities

Content creation and video editing

•        Shoot and edit short-form videos (TikTok, Reels, Facebook, YouTube Shorts) showcasing our appliances

•        Create product demos, unboxings, reviews, promotional offers and customer-focused content

•        Add captions, music, effects and branding to keep content eye-catching and consistent

•        Keep up with trends, sounds and formats to maximise reach

Organic social media growth

•        Build and grow Homelink's TikTok, Facebook and Instagram accounts organically, without relying on paid ads

•        Plan and maintain a consistent posting schedule and content calendar

•        Engage with followers by replying to comments and messages and joining relevant conversations

•        Track performance (views, engagement, follower growth, leads) and improve content based on the data

Sales and lead generation

•        Turn social media engagement into qualified leads and confirmed orders

•        Respond promptly to inquiries via WhatsApp Business, DMs and comments

•        Follow up on leads, handle objections and close sales

•        Advise customers on product features, pricing and offers

•        Pass confirmed orders to the order fulfilment and delivery team accurately

Reporting

•        Keep records of leads, conversions and sales

•        Submit weekly reports on content performance, leads generated and sales closed

Job Requirements

Minimum qualifications

•        College diploma in Marketing, Sales, Business, Communications, Media or a related field (a degree is an added advantage)

•        Proven video editing skills (CapCut, InShot, Premiere Pro, VN or similar). A portfolio is required.

•        Demonstrated ability to grow a TikTok or Facebook account organically (provide examples or links)

•        Strong communication, interpersonal and customer service skills

•        Sales-driven, target-oriented and results-focused

•        Basic computer and online tools skills (Email, WhatsApp Business, etc.)

•        Ability to work in a fast-paced retail and e-commerce environment

Added advantage

•        Previous experience in sales or lead generation in e-commerce

•        Knowledge of home appliances or electronics retail

•        Photography and basic graphic design skills (Canva)

•        Experience with cash-on-delivery (COD) sales in Kenya

•        Understanding of TikTok and Facebook algorithms and analytics

Key Competencies

•        Creativity and storytelling

•        Self-motivation and ability to work with minimal supervision

•        Persuasion and negotiation

•        Time management and consistency

•        Resilience and a strong drive to hit targets

Compensation

•        Monthly retainer: KSh 25,000

•        Commission: 10% of net profit on sales generated

•        Commission is calculated and paid monthly, based on confirmed and delivered orders

How to Apply

Ensure to update your portfolio links on your BrighterMonday profile before submitting your application.