Email and SMS Campaign Flow Planner

Anonymous Employer

Marketing & Communications

IT & Telecoms KSh Confidential
New
1 week ago

Job Summary

Previous working experience in a position such as an Account Manager, Client Relationship Manager, Social Media Manager, Digital Marketing Specialist, or similar will be considered a plus

  • Minimum Qualification:Unspecified
  • Experience Level:Entry level
  • Experience Length:1 year

Job Description/Requirements

What you’ll be working on:

  • Planning and coordinating work on different client accounts
  • Crafting well-organized Campaign and Flow Calendars based on a deep understanding of clients’ goals and their business
  • Being the point of contact for all client’s questions on accounts that you are coordinating
  • Actively participating in client calls, brainstorming creative ideas for the calendars with clients, and making sure they are looped in on activities on their account
  • Updating clients about their area of expertise by filling in every client call agenda before the call
  • Ensuring that the conceptualized Campaigns, SMS, or Flows are executed according to the client requirements and are on brand, and follow the original idea
  • Constantly researching the competitive landscape and reporting on trends through Competitive Monitoring or other audits
  • Updating segments based on different strategic insights
  • Analyzing available data to improve email performance and conversion rate of emails, as well as to deduct which past campaign is a winner
  • Helping in monthly planning by opening the tasks using Integromat

Must-haves and nice-to-haves:

  • Fluent English (both written and spoken)
  • Previous working experience in a position related to digital marketing performance
  • Previous working experience in content development or campaign management
  • Previous working experience with various software platforms related to both project management and digital marketing (such as Asana, Klaviyo, Google Sheets, etc.)
  • Previous working experience in a position such as an Account Manager, Client Relationship Manager, Social Media Manager, Digital Marketing Specialist, or similar will be considered a plus
  • Working experience in email marketing and knowledge of the field is a major plus
  • Familiarity with A/B testing (demonstrable experience will be a plus)

You are someone who:

  • Has strong organizational, time management, planning, and prioritization skills
  • Is adaptable and resourceful you like challenges and you have a strong tenacity to overcome them
  • Is a highly creative and out-of-the-box thinker with an analytical approach to problem-solving
  • Is willing to go the extra mile to ensure client expectations are met, or even better make client delight happen
  • Is independent and would love to work from home, or from a location of your choice
  • Is comfortable being measured through KPIs

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