Email Growth, Webinar & Lead Generation Officer

SOLOMON PEOPLE SOLUTIONS

Email Growth, Webinar & Lead Generation Officer

Full-Time Remote | May 2026

SECTION 2 — FULL JOB DESCRIPTIO

Position Summary

Job Title

Email Growth, Webinar & Lead Generation Officer

Department

Business Development / Marketing

Reports To

CEO / Managing Director — Solomon People Solutions

Location

Fully Remote

Employment

Full-time, Permanent — 48 hrs/week continuous

Salary Range

USD750 – 1,000/month depending on location and experience tier

Bonus Structure

For Qualified BD meeting (email) | Webinar-sourced Training Registrations /meeting |KPI bonus | Annual increment on target

Probation

3 months with KPI-gated confirmation

Notice Period

6month probation

Working Hours

Core hours: 9am-5pm UAE (GST, GMT+4) mandatory timezone overlap

Tools Provided

Zoho CRM + Campaigns, Zoho/ MS Teams Webinars, Apollo.io or equivalent, Zero Bounce, Canva Pro

Tool Budget

For software licenses

Start Date

Target within 3 weeks of offer acceptance

Role Purpose

This role owns four interconnected revenue functions for Solomon People Solutions: (1) email deliverability infrastructure, (2) outbound email campaign execution, (3) end-to-end webinar programme from design to revenue conversion, and (4) verified prospect pipeline management. The objective is a consistent, measurable lead generation engine that produces qualified client conversations and positions Solomon as the GCC's leading training and consulting knowledge partner.

Four Pillar Summary

PILLAR 1 — INFRA STRUCTURE

Technical email deliverability: DNS authentication, blacklist management, domain warm-up, inbox placement monitoring, and list hygiene. The technical foundation all other pillars depend on.

PILLAR 2 — EMAIL OUTREACH

Cold email strategy: persona-based drip sequences, Zoho Campaigns cadence management, A/B testing, lead scoring, and weekly performance dashboards.

PILLAR 3 — WEBINAR ENGINE

End-to-end webinar program: topic research, slide deck production, registration pages, 4-email promo sequences, live event tech management, post-event nurture sequences, and revenue attribution reporting.

PILLAR 4 — PIPELINE

Verified lead list building, contact enrichment, LinkedIn outreach, reply qualification, and complete prospect briefs handed to the BD team with full engagement context.

Detailed Responsibilities

Pillar 1 — Email Deliverability & Technical Infrastructure

• Audit, configure, and maintain SPF, DKIM, DMARC, and BIMI DNS records across all sending domains
  
• Submit and manage delisting requests from Barracuda, Spamhaus, SORBS, and Microsoft SNDS
  
• Design and execute a domain/IP warm-up schedule from Day 1 (20 emails/day scaling to 500+/day)
  
• Configure dedicated subdomain sending to protect primary domain reputation
  
• Run ZeroBounce or NeverBounce bulk verification on every list before any send
  
• Monitor inbox placement rate weekly using GlockApps or Mail Tester; produce monthly deliverability health report
  
• Maintain hard-bounce, relay-prohibited, and unsubscribe suppression lists in Zoho CRM
  
• Ensure all email activity complies with CAN-SPAM, GDPR (where applicable), and UAE TDRA email regulations

Pillar 2 — Email Campaign Strategy & Execution

• Define 3-5 buyer personas by industry, seniority, geography, and hiring pain
  
• Write 5-step cold email drip sequences per persona: problem-led, personalised, conversion-optimised
  
• Set up and manage Zoho Campaigns cadences with triggers, lead scoring, and suppression rules
  
• Run weekly A/B tests on subject lines, preview text, email length, CTAs, and send times
  
• Maintain brand voice and tone of voice consistency across all outbound copy — aligned to Solomon's brand guidelines
  
• Configure lead scoring to flag warm responders for same-day BD team follow-up
  
• Deliver a Monday morning KPI dashboard: open rate, reply rate, positive reply %, bounce rate, meetings booked

Pillar 3 — Webinar Programme: Design to Revenue

• Topic & Content Calendar: research GCC hiring pain points by persona; produce a 3-month webinar calendar with topics, target personas, registration targets, and speaker briefs for the MD/presenter
  
• Speaker Brief & Run-of-Show: produce a complete speaker brief per webinar: agenda, slide-by-slide notes, Q&A prep, and a timed run-of-show document for use on the day
  
• Slide Deck Production: build brand-consistent presentation decks in Canva or PowerPoint. Structure: 40-min content, 15-min Q&A, 5-min CTA. Submit to presenter minimum 5 days before event for rehearsal
  
• Registration & Landing Page: build webinar registration pages in Zoom Webinars, StreamYard, or Demio. Configure confirmation emails, reminder sequences (7-day, 1-day, 1-hour), and calendar invites
  
• Promotional Campaigns: write and launch a 4-email pre-webinar promo sequence per event targeting the verified prospect list. Target: 60+ registrations from 400-600 invites
  
• Contingency & Backup Plan: maintain a written backup plan for each event: alternative platform URL, pre-recorded slide deck video as fallback, co-host access, and attendee communication template for technical failures
  
• Live Event Production: manage all technical aspects: host role, slides, polls, Q&A moderation, recording, and real-time attendee engagement
  
• Post-Event Report: deliver a post-event report within 48 hours of each webinar: registrations, attendance rate, engagement metrics, replay views (Day 7), discovery calls booked, and pipeline attributed
  
• Post-Event Nurture: 3-email post-webinar nurture sequence: (1) replay + key takeaway within 2 hours, (2) related case study on Day 3, (3) soft discovery call CTA on Day 7
  
• Revenue Attribution: tag all webinar attendees in Zoho CRM; report monthly on webinar-sourced pipeline value

Pillar 4 — Lead Pipeline Building & Management

• Build targeted lists of HR Directors, Heads of Talent, COOs, and MDs across banking, FMCG,construction, healthcare, hospitality, oil and gas, energy and all other industries in UAE, KSA, Qatar, Kuwait, Bahrain and Oman. Later extend to Middle East and North Africa (MENA)
  
• Verify 100% of contacts via ZeroBounce or NeverBounce before any contact enters a sequence or webinar invite listEnrich every contact: LinkedIn URL, company size, recent hiring signals, news, and webinar relevance tag
• Maintain rolling pipeline of minimum 400 fresh, verified, segmented prospects at all times
  
• Conduct LinkedIn outreach to warm prospects before email; flag high-engagement contacts for personal webinar invite
  
• Qualify positive email replies and webinar attendee enquiries — assess hiring need, urgency, budget, decision authority
  
• Hand off qualified prospects to BD team with a one-page brief: company, contact, pain summary, engagement history, recommended conversation opener

Technical Skills Matrix

Skill / Domain: Email Auth — SPF/DKIM/DMARC/BIMI

Level: Expert

Tools & Platforms: MXToolbox, Cloudflare DNS, GoDaddy, Namecheap

Skill / Domain: Blacklist Monitoring & Removal

Level: Expert

Tools & Platforms: Barracuda Central, Spamhaus, SORBS, MS SNDS

Skill / Domain: Deliverability Monitoring

Level: Advanced

Tools & Platforms: GlockApps, Mail Tester, Litmus, MXToolbox RBL

Skill / Domain: Zoho Campaigns & Zoho CRM

Level: Expert

Tools & Platforms: Cadences, lead scoring, suppression, webinar tags

Skill / Domain: Cold Email Platforms

Level: Advanced

Tools & Platforms: Instantly.ai, Smartlead, or Lemlist (min. 1)

Skill / Domain: B2B Cold Email Copywriting

Level: Expert

Tools & Platforms: Subject lines, hooks, follow-ups, webinar promo

Skill / Domain: Webinar Platform Management

Level: Advanced

Tools & Platforms: Zoom Webinars, StreamYard, Demio, or Hopin

Skill / Domain: Slide Deck / Presentation Design

Level: Advanced

Tools & Platforms: Canva Pro, PowerPoint — brand-consistent

Skill / Domain: Webinar Funnel & Registration

Level: Advanced

Tools & Platforms: Landing page build, confirmation, reminders

Skill / Domain: Post-Webinar Nurture & Conversion

Level: Advanced

Tools & Platforms: Replay delivery, follow-up sequences, CTA

Skill / Domain: A/B Testing & Analytics

Level: Advanced

Tools & Platforms: Open/reply/attendance rate, conversion tracking

Skill / Domain: Lead Enrichment & List Building

Level: Advanced

Tools & Platforms: Apollo.io, Hunter.io, Lusha, Kaspr, Seamless.ai

Skill / Domain: LinkedIn Sales Navigator

Level: Advanced

Tools & Platforms: Advanced search, InMail, saved alerts, lead lists

Skill / Domain: Email Verification

Level: Expert

Tools & Platforms: ZeroBounce, NeverBounce, QuickEmailVerifier

Skill / Domain: CRM Pipeline & Revenue Tracking

Level: Advanced

Tools & Platforms: Zoho CRM: webinar tags, pipeline, attribution

Skill / Domain: Email Compliance Awareness

Level: Proficient

Tools & Platforms: CAN-SPAM, GDPR, CASL, UAE TDRA regulations

Skill / Domain: Revenue Attribution Reporting

Level: Proficient

Tools & Platforms: Zoho Analytics or Google Sheets: webinar-to-revenue

Skill / Domain: Basic HTML/CSS for Email

Level: Proficient

Tools & Platforms: Inline CSS, image sizing, template editing

SECTION 3 — CANDIDATE QUALIFICATION FRAMEWORK

Education | Certifications | Portfolio Requirements | Submission Format

This section defines the formal and practical qualifications required, preferred, and advantageous for this role. Qualification requirements are tiered: Essential (non-negotiable), Preferred (strong differentiator), and Advantageous (adds value, not required). Portfolio evidence takes precedence over academic credentials — a candidate with 4 years of measurable results and no degree will be ranked above a candidate with a degree and no measurable results.

Education Requirements

Qualification

Requirement Level

Accepted Alternatives

Why It Matters for This Role

Bachelor's Degree — Marketing, Business, Communications, or IT Preferred:

4+ years documented experience with measurable outcomes accepted in lieu

Signals structured thinking, business communication, and analytical foundation relevant to all four pillars

Bachelor's Degree — any discipline with demonstrable self-taught digital marketing

Acceptable:

Must be supplemented by certifications and a strong portfolio with metrics

Demonstrates initiative and self-direction — qualities essential for a remote, autonomous role

Master's Degree — Marketing, Business, or Digital Strategy

Advantageous:

Not required but signals deeper strategic capability

Relevant for candidates who will eventually grow into a Head of Marketing function at Solomon

Diploma or Vocational Qualification in Digital Marketing Acceptable:

Must be accompanied by a minimum of 3 years relevant experience

Recognised vocational qualifications (e.g. CIM Diploma, Google/Meta professional certificates) demonstrate structured learning

No Formal Degree Acceptable with conditions:

Must have 5+ years verifiable experience + portfolio with hard metrics + 2 certifications from the list below

This role is outcome-driven. A candidate who can prove results without a degree is preferred over one with a degree and no evidence

Professional Certifications

Essential — Candidate Must Hold at Least ONE of These

HubSpot Email Marketing Certification

Demonstrates structured understanding of email strategy, deliverability, segmentation, and performance measurement. Free at academy.hubspot.com

Google Analytics 4 (GA4) Certification

Required for accurate campaign attribution and webinar traffic measurement. Available free via Google Skillshop.

LinkedIn Marketing Solutions Fundamentals

Validates LinkedIn outreach and Sales Navigator proficiency — directly relevant to Pillar 4. Available via LinkedIn Learning.

Preferred — Strong Differentiator in Shortlisting

HubSpot Content Marketing Certification

Validates content calendar management, editorial planning, and brand voice consistency — relevant to webinar topic design and email copywriting.

Zoho CRM Certified Consultant (Zoho Partner Training)

Direct technical validation of Zoho CRM and Campaigns proficiency. Highly preferred given Solomon's Zoho stack.

Demio or Zoom Webinars Platform Certification

Platform-specific webinar hosting qualification — demonstrates technical readiness for live event production without a learning curve.

Apollo.io Outreach Certification or Instantly.ai Masterclass

Validates cold email sequencing and list-building tool proficiency — directly relevant to Pillars 2 and 4.

CIM Certificate in Professional Marketing

UK Chartered Institute of Marketing qualification — internationally recognised in GCC markets, signals formal marketing discipline.

Advantageous — Sets Candidate Apart

CIPP/E or BCS Data Protection Practitioner

Demonstrates GDPR and data privacy compliance knowledge — increasingly important for B2B email programmes operating across EU-resident databases.

Email Deliverability Specialist Certification (250ok / Validity)

Advanced technical validation of inbox placement, sender reputation management, and deliverability diagnostics.

Canva Design Certification

Relevant for webinar slide deck production and email template design — validates the visual communication aspect of the webinar pillar.

Copywriting qualification (CopyHackers, AWAI, or equivalent)

Validates B2B cold email and conversion copywriting — relevant to Pillar 2 and webinar promotional copy quality.