Ananse Internet Pty Ltd

Fashion Ecommerce Digital Marketing and Sales Manager (6-month contract with possible extension)

Ananse Internet Pty Ltd

Marketing & Communications

Retail, Fashion & FMCG KSh Confidential
1 month ago

Job Summary

The job entails defining and executing digital marketing strategy to achieve sales targets Defining and executing (end-to-end integrated) digital marketing programmes designed to raise awareness and adoption of Ananse as key ecommerce partner for fashion designers

  • Minimum Qualification:Bachelor
  • Experience Level:Management level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities

·         Define and execute global e-commerce marketing programmes and performance marketing campaigns to drive revenue 

·         Define, coordinate and execute growth programmes that optimise revenue funnels

·         Develop partnership value proposition and marketing programmes to build sales pipeline and make Ananse the preferred marketplace for African fashion designers 

·         Develop a marketplace marketing plan in collaboration with internal and external stakeholders and partners

·         Develop and deliver digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform


Skills and Qualifications

·         Minimum of 5 years work experience, of which a minimum of 2 years in a senior e-commerce marketing or sales role

·         Relevant Bachelor’s degree 

·         Relevant experience in leading the development and execution of digital marketing programmes and media plans 

·         Good understanding of fashion marketplaces and the African fashion landscape 

·         Track record of exceeding revenue targets 

·         Highly analytical and data driven 

·         Creative problem solver who is comfortable with ambiguity 

·         Strong people, stakeholder and project management skills 

·         International exposure and understanding of different cultures 

·         Strong written and verbal communication skills 

·         Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment 

·         Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines 

·         Willingness to travel locally and internationally 

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