Field Marketer - Premium Segment
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New
Job summary
2+ years in B2B sales or field marketing, preferably in financial services, FMCG, or distribution
Min Qualification:
Bachelors
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Location: Nairobi and environs
Reports to: Field Marketing Manager
About Numida:
Numida uses proprietary credit models and tech-enabled underwriting processes to provide unsecured working capital loans to African micro and small businesses. Instead of borrowing from informal lenders or family, business owners download the Numida app, apply in minutes, and receive capital within a day. There are 20 million of these businesses in Africa, representing a $5 billion market opportunity, and traditional microfinance is failing them. We have figured out how to score and disburse unsecured loans to cash-based businesses that have no digital transaction history, with excellent collection rates. Within 10 years, we anticipate enabling at least 1 million small business owners on the continent to achieve their dreams. We are backed by world-class investors such as Serena Ventures, Onafriq, Breega, and 4Di Capital.
What This Role Is
You're the face of Numida to premium clients. You find business owners turning over KES 300,000 monthly, sit with them, understand their cash flow challenges, and build partnerships that help them grow. This is consultative selling - you're solving problems, not pushing products.
What You'll Actually Do
Client Acquisition (70%)
● Identify and onboard 15-20 premium clients monthly in your territory
● Face-to-face meetings at client premises, markets, industrial areas
● Conduct business consultations - understand their cash flow cycles, supplier terms, growth plans
● Pitch Numida as partners, not just another lender
● Handle objections and close deals on the spot when possible
● Follow up persistently until you get a yes or a clear no
Relationship Management (20%)
● Regular check-ins with existing clients - proactive, not just when there's a problem
● Gather testimonials and success stories
● Resolve issues before they become problems
● Build referral networks - your best clients should be sending you more clients
Market Intelligence (10%)
● Attend trade shows, business association meetings, and networking events
● Report on competitor activity and market trends
● Feed insights back to management - what's working, what clients are asking for
● Map your territory - know where the high-potential businesses are
Who You Are
Must Have:
● 2+ years in B2B sales or field marketing, preferably in financial services, FMCG, or distribution
● Comfortable talking to business owners about margins, cash flow, and inventory management
● Strong relationship builder - people trust you
● Self-motivated and disciplined - you manage your own time
● Can handle rejection and stay resilient
● Fluent Swahili and English
Good to Have:
● Experience selling to wholesale/import businesses
● Prior MFI or fintech field experience
● Existing networks in your territory
Deal Breakers:
● Passive - waiting to be told what to do
● Can't articulate value beyond loan features
● Poor follow-through
● Uncomfortable in markets or with "hands-on" business owners
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- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
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