Location: Nairobi and environs
Reports to: Head of Marketing & Sales
About Numida:
Numida uses proprietary credit models and tech-enabled underwriting processes to provide unsecured working capital loans to African micro and small businesses. Instead of borrowing from informal lenders or family, business owners download the Numida app, apply in minutes, and receive capital within a day. There are 20 million of these businesses in Africa, representing a $5 billion market opportunity, and traditional microfinance is failing them. We have figured out how to score and disburse unsecured loans to cash-based businesses that have no digital transaction history, with excellent collection rates. Within 10 years, we anticipate enabling at least 1 million small business owners on the continent to achieve their dreams. We are backed by world-class investors such as Serena Ventures, Onafriq, Breega, and 4Di Capital.
What This Role Is
You're building and leading the field team that acquires premium clients (KES 300,000 turnover businesses). This isn't a desk job, you're in the field coaching, closing deals alongside your team, and figuring out what actually works vs. what looks good in a strategy deck.
What You'll Do
Team Leadership (60%)
● Recruit, train and manage 10-15 field marketers across Nairobi and environs
● Coach on consultative selling - how to position as partners, not lenders
● Ride-alongs with each team member monthly (minimum) - see what's really happening in the field
● Weekly pipeline reviews - who's converting, who's stuck, why
● Build a high-performance culture where people hit targets and actually enjoy the work
Strategy & Execution (30%)
● Own the premium segment acquisition strategy for your territories
● Identify high-potential zones (markets, industrial areas, business parks) and deploy team accordingly
● Design territory plans that make sense
● Test acquisition channels - trade shows, business associations, referral programs, partnerships
● Monthly target: Team collectively onboards up to 300 premium clients
● Track what's working and kill what's not
Cross-Functional (10%)
● Work with the marketing team on campaign messaging, materials, and positioning
● Feed market intelligence to product team - what clients are asking for, what competitors are doing
● Coordinate with telesales on lead handoffs and follow-up protocols
Who You Are
Must Have:
● 5+ years in field sales/marketing management, ideally in financial services, FMCG distribution, or MFI
● Proven track record managing and growing field teams (3+ people minimum)
● Deep understanding of wholesale, import, and distribution businesses
● Strong coach - you develop people, not just manage them
● Data-driven but pragmatic - you use numbers to make decisions
● Comfortable in markets, industrial areas, business premises
● Excellent Swahili and English
Good to Have:
● Experience with premium/high-value client segments
● CRM proficiency
Deal Breakers:
● Can't recruit good people
● Micromanager who kills team morale
● Only comfortable behind a desk
● Poor follow-through on commitments
www.numida.com
