GENERAL TRADE MANAGER

JOB TITLE GENERAL TRADE MANAGER

NATURE OF JOB FULL TIME

INDUSTRY FMCG

SALARY KSHS.180,000

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

General Trade Sales Management

·       Develop and execute General Trade sales strategies to achieve revenue, volume, distribution, and market share targets.

·       Drive sales growth across wholesale, retail, and traditional trade outlets within assigned territories.

·       Monitor sales performance, identify gaps, and implement corrective actions to consistently deliver targets.

Distributor Management

·       Manage distributor relationships, ensuring effective stock availability, order fulfillment, territory coverage, and sales execution.

·       Set distributor targets, monitor performance, and develop action plans to improve productivity and market penetration.

·       Ensure distributors maintain appropriate stock levels and effectively execute company sales and trade strategies.

Team Leadership & Performance

·       Lead, coach, and manage the General Trade sales team to deliver agreed sales and distribution objectives.

·       Set clear KPIs and conduct regular performance reviews, field coaching, and capability development.

·       Build a high-performance sales culture focused on accountability, execution, and customer growth.

Market Expansion & Distribution

·       Identify opportunities to expand distribution, increase outlet penetration, and grow the company's presence across General Trade.

·       Develop strategies to improve product availability, visibility, and market reach.

·       Monitor competitor activities, pricing, promotions, and market trends to identify commercial opportunities.

Commercial & Customer Management

·       Build strong relationships with key wholesalers, retailers, distributors, and other General Trade customers.

·       Support pricing, promotions, trade terms, and commercial initiatives while maintaining healthy margins.

·       Monitor sales, collections, stock movement, and trade spend to ensure profitable growth.

Reporting & Market Intelligence

·       Prepare regular sales, distribution, and performance reports for management.

·       Analyze sales data and market trends to identify opportunities, risks, and areas requiring intervention.

·       Provide actionable market intelligence on competitors, customers, pricing, and channel developments.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Degree in Sales & Marketing, Business Administration, or a related field.

·       Minimum 7 years' experience in FMCG sales, with significant experience managing General Trade operations.

·       Strong experience in General Trade, distributor management, wholesale, and retail sales.

·       Proven track record of achieving and exceeding sales and distribution targets.

·       Strong commercial acumen with the ability to analyze sales performance and drive profitable growth.

·       Demonstrated experience leading, coaching, and managing sales teams.

·       Excellent negotiation, communication, relationship management, and problem-solving skills

·       Strong understanding of the Kenyan FMCG market and General Trade landscape.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.