Google SEO / SEA / GEO (Hybrid/Nairobi)
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Job summary
Lead and optimize Google SEO & SEA visibility to boost organic traffic and paid search performance. Drive quality leads through keyword strategy, campaign setup, analytics, and cross-channel alignment. Collaborate with teams to enhance site visibility and conversions.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
4 years
Working Hours:
Full Time
Job descriptions & requirements
You’ll take ownership of our organic and paid visibility across Google – from planning and setup to daily optimization.
Your goal is simple: bring in qualified job applications and client leads.
No vanity metrics. No guessing. Just work that actually performs.
SEA (Google Ads)
- Plan and run SEA strategies focused on lead generation (recruiting & new clients)
- Build, manage, and optimize Google Ads campaigns (Search, Performance Max depending on the project)
- Handle keyword research, competitor checks, and ongoing bid & budget optimization
- Work closely with content and design on landing pages and conversion paths
SEO (Onpage / Content)
- Build and roll out SEO roadmaps for clients in the tax advisory space
- Improve structure and content: information architecture, internal linking,onpage optimization
- Create keyword clusters, define search intent, and brief content that actually ranks
- Keep an eye on the numbers that matter: rankings, visibility, traffic, leads
GEO (Local SEO)
- Manage and optimize Google Business Profiles
- Build local visibility through location pages, directories, and local signals
- Develop regional GEO strategies so firms show up where it really counts
Reporting & teamwork
- Regularly report on key KPIs – with clear recommendations, not just numbers
- Create performance reports and decide what to stop, start, or scale
- Work closely with sales, web, and content teams
- Align with and report to the Social Media Team Lead
Requirements
What you should bring
- Experience in online marketing, mainly SEA and SEO (local SEO is a plus)
- Confidence working with Google Ads, GA4, Search Console, Tag Manager, and SEO tools
- A good feel for numbers – and what to do with them
- A structured, self-driven way of working
Google Ads (SEA)
SEO (On-Page & Content)
Local SEO (GEO)
Lead Generation Marketing
Keyword Research & Search Intent
Campaign Setup & Optimization
Bid & Budget Management
Performance Max
Google Analytics (GA4)
Google Search Console
Google Tag Manager
SEO Tools (Ahrefs/SEMrush)
Conversion Optimization
KPI Reporting & Analysis
Cross-Team Collaboration
Structured & Data-Driven Working Style
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