Group Product Manager (GPM)
Easy apply
New
Job summary
The GPM is expected to lead and inspire team, manage multiple high-impact initiatives, and act as a strategic advisor to the business unit, ensuring alignment with overall organizational goals and driving consistent performance outcomes.
Min Qualification:
Bachelors
Experience Level:
Senior level
Experience Length:
10 years
Job descriptions & requirements
Name: Job Grade: G9B
Job Title: Group Product Manager Function: Marketing
Location: Kenya
Job Summary
The Group Product Manager (GPM) provides strategic leadership and end-to-end ownership of the country brand portfolio, driving the development and execution of HCP-focused marketing strategies that deliver sustained revenue growth, market share expansion, and long-term profitability.
The GPM partners with cross-functional stakeholders, translates market intelligence into actionable strategies, and shapes KOL engagement and development to strengthen brand positioning and competitive advantage. The role is accountable for rigorous KPI governance, excellence in execution, and continuous optimization of marketing initiatives.
Areas of Responsibility
• Market intelligence and Insights through primary research and customer connect.
• Developing business plans/ market strategies for the products within the assigned portfolio.
• Making Brand plan, Brand strategy & competitor analysis of the brands and therapy.
• Ensuring Planning & timely delivery of promotional inputs.
• Execution excellence on KPIs.
• Conducting meetings, Product launches, organizing CMEs, Conferences.
• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post- launch, new initiatives for product growth strategy.
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect.
• Drive digital, data-driven, and patient-centric innovations and to identify unmet needs and growth opportunities.
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well- equipped with scientific and communication skills both.
Job Scope
- Internal Interactions (within the organization) Across Functions and Hierarchy External Interactions (outside the organization) Customers, Vendors, Agencies, Societies/Associations, and other stakeholders important for marketing in the country
Job Requirements
Educational Qualification
- BSc/B Pharma, MBA (Marketing)
- Specific Certification Advanced Excel Skills – Preferred
- Skills Marketing and Selling Skills, Strategic thinking and problem- solving, good communication skills
- Language Fluency in Reading and writing: English
- Experience 10-15 Yrs of Experience in Brand Management
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate the experience and background of incumbent(s).
Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
