Head, Market Development
Job descriptions & requirements
ABOUT THE COMPANY
These milestones define our growth, innovation, and impact—marking key moments that have shaped NCBA into the financial powerhouse it is today.
JOB SUMMARY
Key Accountabilities (Duties and Responsibilities)Strategy & Financial – 30%Revenue Growth: Drive revenue growth via new markets and streamsProfitability: Ensure sustainable growth with positive marginsMarket Expansion: Lead geographic/product expansion; identify B2C, B2B, and PaaS opportunities aligned to LOOP goals.Market Launch Leadership: Lead cross-functional teams for market readiness and execution.ROI: Ensure initiatives deliver ROI using metrics balance short- and long-term value.Market Share Growth: Grow share using competitive insights and customer data to strengthen positioning.Regulatory & Stakeholder Engagement: Build relationships with regulators and stakeholders for compliant entry.Partnership Development: Develop partnerships with banks, telcos, and platforms to accelerate growth.Platform Distribution: Support API strategy and partner onboarding under PaaS models.Budgeting & Resource Allocation: Manage budgets, track spend vs. ROI, and align resources across phases.Internal Business Processes 30%Expansion Governance: Standardize expansion frameworks and operating models.Process Optimization: Streamline processes for scalability and efficiency.Risk Management: Implement frameworks covering regulatory, operational, and integration risks.Cross-Functional Collaboration: Align teams to deliver growth objectives.Performance Measurement: Track KPIs like acquisition, revenue, and share.Reporting & Documentation: Maintain dashboards and document expansion progress.Knowledge Management: Build playbooks, capture lessons, and promote learning.Customer 20%Customer Insight: Understand needs across segments using research.Product-Market Fit: Localize offerings; validate MVP success metrics.Onboarding & Adoption: Drive activation and early usage strategies.Customer Satisfaction: Improve offerings using feedback.Customer Insights: Use data to guide strategy and decisions.Strategic Partnerships: Build partnerships for growth and innovation.Learning & Growth 20%Continuous Learning: Stay updated on trends and best practices.Talent Development: Train, mentor, and grow team capabilities.Innovation: Encourage creativity and experimentation.Data-Driven Decisions: Use data insights for strategy and improvement.Job SpecificationsDesired personal attribute:Relentless in your pursuit of growth and want to disrupt the FinTech industryAcademic:A bachelor’s degree in computer science or business-related fields.MBA or a master’s degree in a business field is desirable.Work Experience:10+ years in fintech, digital financial services, or digital platforms with at least 5 years in an expansion, business development, or GTM leadership role across multiple African markets.Proven track record launching B2C, B2B, or PaaS financial services platforms in emerging markets — experience with payments acquiring, mobile money, credit, or savings platforms is an advantage.Exposure to API-driven product ecosystems or PaaS business models.Skills & CompetenciesStrong cross-functional leadership and ability to mobilize teams without direct authority.Commercial acumen and partnership negotiation skills.Deep understanding of African regulatory environments, especially in payments, lending, and platform business models.Strong market analysis, opportunity sizing, and go-to-market execution capability.Ability to communicate effectively with executive leadership, regulators, and external partners.Entrepreneurial mindset, high adaptability, and bias for action.
REQUIRED SKILLS
Business development, Sales strategy, Business to Business (B2B) sales, Business strategy
REQUIRED EDUCATION
Bachelor's degree
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