Head of Business Development, Marketing and Member Experience
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Job summary
We are recruiting a Head of Business Development, Marketing and Member Experience for a Tier 1 Deposit Taking SACCO. Reporting to the CEO, this role will drive business growth, strengthen brand presence and transform member journeys while aligning departmental performance with the SACCO’s strategic vision and SASRA requirements.
Min Qualification:
Bachelors
Experience Level:
Executive level
Experience Length:
10 years
Language Requirement:
English
Working Hours:
Contract - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Key Responsibilities
• Lead the strategic and operational direction of Business Development, Marketing and Member Experience in line with SASRA requirements.
• Drive market expansion, lead generation and sales conversion to grow membership, deposits and the loan portfolio.
• Develop strategic partnerships and high value member relationships to improve retention and product uptake.
• Use market intelligence and customer analytics to guide brand positioning, demand forecasting and campaign execution.
• Lead multichannel campaigns, vendor partnerships, brand consistency and optimal budget allocation.
• Improve member journeys through effective feedback and complaint-resolution mechanisms across touchpoints.
• Track performance through CRM and analytics platforms, report outcomes and refine growth strategies.
• Build and lead a high performing, member centric departmental team.
Qualifications, Experience & Competencies
• A minimum of a bachelor’s degree in Marketing or another relevant field from a recognized university. A Master’s degree in a relevant field is an added advantage.
• Active membership in a relevant professional body (e.g., MSK, CIM, or PRSK) is highly desirable.
• At least 10 years of relevant experience, including a minimum of 5 years at Head of Department or senior management level.
• Proven track record in business development, market expansion, brand positioning, partnership growth and member experience management.
• Solid understanding of SACCO operations, SASRA guidelines and risk management principles.
• Strong M&E capability, including budget management, ROI assessment, performance analytics and executive reporting.
• Advanced MS Excel skills, with working knowledge of CRM, digital marketing and analytics platforms.
• Strategic leadership capability with sharp analytical judgement, strong communication skills and a result oriented, member centric approach.
How to Apply
Interested and suitably qualified candidates are invited to submit a detailed CV and cover letter, clearly indicating their current and expected remuneration,
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