HORECA SALES REPRESENTATIVE
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New
Job summary
Identify and develop new sales opportunities within hotels, restaurants, cafés, catering companies, and institutions.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
JOB TITLE: HORECA SALES REPRESENTATIVE
NATURE OF JOB: FULL TIME
INDUSTRY: FMCG
SALARY: KSHS.25,000 PLUS 3% COMMISSIONS PLUS 10K TRANSPORT ALLOWANCE
JOB LOCATION: NAIROBI
DUTIES AND RESPONSIBILITIES
Business Development
- Identify and develop new sales opportunities within hotels, restaurants, cafés, catering companies, and institutions.
- Conduct market mapping and prospecting to expand the company’s presence in the HORECA channel.
- Build a strong pipeline of potential customers and convert leads into active accounts.
Sales & Revenue Growth
- Achieve and exceed monthly and quarterly sales targets.
- Promote and sell the company’s FMCG products to HORECA clients.
- Negotiate pricing, product placement, and supply agreements with clients.
- Increase product listings across target establishments.
Customer Relationship Management
- Build and maintain strong relationships with chefs, procurement managers, restaurant owners, and hotel purchasing departments.
- Conduct regular client visits to maintain relationships and identify additional sales opportunities.
- Address customer concerns promptly and ensure high levels of client satisfaction.
Account Management
- Manage existing HORECA accounts and ensure continuous product supply.
- Monitor customer stock levels and recommend replenishment.
- Implement promotional activities and product sampling where necessary.
Market Intelligence
- Monitor competitor activities, pricing strategies, and product offerings in the HORECA market.
- Provide regular feedback to management on market trends and customer preferences.
- Identify opportunities for new product introductions within the HORECA segment.
Reporting & Administration
- Prepare weekly sales reports and pipeline updates.
- Maintain accurate customer records and sales activity logs.
- Track collections and support the finance team in ensuring timely customer payments.
KEY REQUIREMENT SKILLS AND QUALIFICATION
Diploma or Degree in Sales & Marketing, Business Administration, or related field.
Minimum 2+ years’ experience in HORECA sales, preferably within the FMCG sector.
Proven experience selling products to Hotels, Restaurants, Cafés, and Institutions.
Strong knowledge of HORECA distribution channels and product listing processes.
Existing network within the hospitality industry is a strong advantage.
Excellent negotiation, communication, and relationship-building skills.
Self-motivated, target-driven, and able to work independently.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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