Brites Management Services Limited

HORECA SALES REPRESENTATIVE (PACKED JUICES)

Brites Management Services Limited

Sales

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Job summary

Develop, manage, and grow HORECA accounts within the assigned territory.

Min Qualification: Diploma Experience Level: Entry level Experience Length: 2 years

Job descriptions & requirements

JOB TITLE: HORECA SALES REPRESENTATIVE (PACKED JUICES)
NATURE OF JOB: FULL TIME
INDUSTRY: FMCG
SALARY: KSHS.35,000-50,000 PLUS COMMISSIONS
JOB LOCATION: NAIROBI AND MOMBASA

DUTIES AND RESPONSIBILITIES
Sales & Revenue Growth
  • Develop, manage, and grow HORECA accounts within the assigned territory.
  • Drive sales, distribution, and visibility of beverage products across hotels, restaurants, Cafés, bars, lounges, and clubs.
  • Achieve and exceed agreed monthly and quarterly sales targets.
  • Ensure full product listing and optimal SKU availability in all assigned outlets.

Market Expansion & Account Development
  • Identify and onboard new outlets to expand territory coverage.
  • Build and maintain strong, long-term relationships with bar managers, restaurant managers, procurement officers, and distributors.
  • Negotiate product listings, pricing, contracts, and promotional placements.
  • Conduct regular structured outlet visits to ensure product availability, visibility, and compliance with agreed standards.

Trade Marketing & Activation
  • Execute in-outlet promotions, brand activations, and sampling activities.
  • Coordinate merchandising efforts to maximize shelf space and brand visibility.
  • Ensure POS materials are correctly placed and maintained.
  • Collaborate with marketing teams to implement promotional calendars effectively.

Market Intelligence & Reporting
  • Monitor competitor activities, pricing, and promotions.
  • Provide timely and accurate market intelligence reports.
  • Maintain updated records of sales activities, pipeline, and customer feedback.
  • Prepare weekly and monthly performance reports.

Order Management & Collections
  • Follow up on orders, deliveries, and stock replenishment.
  • Support credit control processes and ensure timely collections where applicable.
  • Resolve customer issues promptly to maintain strong client satisfaction.

KEY REQUIREMENT SKILLS AND QUALIFICATION
  • Diploma or Degree in Sales, Marketing, Business Administration, or related field.
  • Minimum 2–4 years’ proven sales experience in Beverages, FMCG, or HORECA channels.
  • Strong knowledge of either the Nairobi or Coast beverage market.
  • Established relationships with bar managers, restaurant managers, distributors, and key decision-makers (added advantage).
  • Demonstrated ability to meet and exceed sales targets.
  • Valid driving license (mandatory).

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