HORECA SALES REPRESENTATIVE (PACKED JUICES)
Job summary
Develop, manage, and grow HORECA accounts within the assigned territory.
Job descriptions & requirements
- Develop, manage, and grow HORECA accounts within the assigned territory.
- Drive sales, distribution, and visibility of beverage products across hotels, restaurants, Cafés, bars, lounges, and clubs.
- Achieve and exceed agreed monthly and quarterly sales targets.
- Ensure full product listing and optimal SKU availability in all assigned outlets.
- Identify and onboard new outlets to expand territory coverage.
- Build and maintain strong, long-term relationships with bar managers, restaurant managers, procurement officers, and distributors.
- Negotiate product listings, pricing, contracts, and promotional placements.
- Conduct regular structured outlet visits to ensure product availability, visibility, and compliance with agreed standards.
- Execute in-outlet promotions, brand activations, and sampling activities.
- Coordinate merchandising efforts to maximize shelf space and brand visibility.
- Ensure POS materials are correctly placed and maintained.
- Collaborate with marketing teams to implement promotional calendars effectively.
- Monitor competitor activities, pricing, and promotions.
- Provide timely and accurate market intelligence reports.
- Maintain updated records of sales activities, pipeline, and customer feedback.
- Prepare weekly and monthly performance reports.
- Follow up on orders, deliveries, and stock replenishment.
- Support credit control processes and ensure timely collections where applicable.
- Resolve customer issues promptly to maintain strong client satisfaction.
- Diploma or Degree in Sales, Marketing, Business Administration, or related field.
- Minimum 2–4 years’ proven sales experience in Beverages, FMCG, or HORECA channels.
- Strong knowledge of either the Nairobi or Coast beverage market.
- Established relationships with bar managers, restaurant managers, distributors, and key decision-makers (added advantage).
- Demonstrated ability to meet and exceed sales targets.
- Valid driving license (mandatory).
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