Market Manager (Nairobi, Kenya)

Role

The Market Manager role will be employed by Remote and based in Nairobi, Kenya. The role will include providing services to the Student Recruitment department of Kaplan Business School, a client of Remote, with a focus on expanding KBS’s reach and impact across the Africa region.

As Market Manager, you will be responsible for promoting Kaplan Business School programs across Africa, generating new business opportunities, and delivering high-quality customer service and relationship management through proactive inbound and outbound initiatives. You will also be expected to build and maintain strong relationships with key stakeholders across the education sector and related industries.

A key focus of the role is to enhance brand visibility and recognition for Kaplan Business School across Africa, ensuring alignment with the institution’s global standards and strategic objectives.

Responsibilities

• Drive brand awareness for Kaplan Business School across Africa, building strong relationships with education agents, institutions, and key stakeholders
• Develop and deliver student recruitment plans in partnership with the Regional Manager to meet growth targets
• Design and execute targeted marketing and recruitment campaigns, tracking performance and ROI
• Identify and develop new partnership opportunities with institutions and recruitment channels
• Manage and grow a network of education agents, including training, performance monitoring, and ongoing engagement
• Represent KBS at events, fairs, and networking opportunities to promote the brand and generate leads
• Monitor market trends, competitor activity, and provide insights to inform strategy and decision-making
• Ensure compliance with ESOS regulations and internal policies, including oversight of GTE processes and accurate CRM record-keeping

Requirements

• Strong understanding of international student recruitment, ideally within the Australian education sector
• Proven success in achieving recruitment targets and delivering effective marketing initiatives
• Experience building and managing relationships with agents and stakeholders across diverse markets
• Strong analytical skills, with the ability to interpret data and provide actionable insights
• Excellent communication, presentation, and interpersonal skills
• Highly organised, self-motivated, and able to manage multiple priorities in a fast-paced environment
• Proficiency in CRM systems and Microsoft Office (Word, Excel, PowerPoint)
• Relevant tertiary qualification (e.g. business, marketing, international education) and willingness to travel regularly

About us

Kaplan Business School (KBS) in Australia has grown from a small institution servicing a few hundred students, to a national multi-campus network educating over 10,000 students since our inaugural launch in 2008. KBS is a globally recognised provider of higher education degrees in Australia and offer undergraduate and postgraduate courses in business, accounting, marketing, management, tourism, entrepreneurship, health services, digital management, analytics, project management, leadership, and Information Technology.

KBS is part of Kaplan International (KI), one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While KI provides a broad array of educational offerings through its programs, its commitment to providing unrivalled quality and great learning outcomes is consistent in each of its businesses. KI unites the English Language, Higher Education, Vocational Education and Financial Training sections of the business globally. The key businesses within KI span North America, Europe, Middle East, Africa, China, Hong Kong, Northeast Asia, Southeast Asia, Singapore, Australia, and New Zealand.

Closing Date for Applications: 17th May 2026

Please note that we may close the vacancy on an earlier date if a suitable shortlist has been gathered so if you’re interested in applying, please don’t delay.

Background-Check Notice & Declaration

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate’s suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.

<