Marketer (Microfinance Client Acquisition)

Duties and Responsibilities

• Market Outreach: Conduct field marketing, market storms, and community activations to identify potential clients, self-help groups, and micro, small, and medium enterprises (MSMEs).

• Client Acquisition: Pitch the company's financial and credit products to prospects, effectively communicating the unique value propositions, terms, and benefits of Nawiri na Imani products.

• Lead Generation & Pre-Screening: Generate a continuous pipeline of qualified prospective borrowers and conduct initial pre-screening to ensure potential clients meet basic eligibility criteria before referring them to the Loan Officer.

• Relationship Management: Build and maintain strong, long-term relationships with clients, community leaders, and business associations to create dependable referral networks.

• Brand Awareness: Represent the company professionally in the market, ensuring consistent messaging that aligns with our core mission of financial empowerment and trust.

• Market Intelligence: Gather and report feedback on market trends, competitor products, and client needs to help refine product offerings and marketing strategies.

• Target Achievement: Meet and exceed weekly and monthly targets for new client onboarding, pipeline generation, and product awareness.

Requirements and Skills

• Experience: Proven experience in field marketing, sales, or client acquisition, specifically within the microfinance sector, credit-only institutions, or banking.

• Education: Diploma or Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.

• Skills: Excellent persuasive communication, public speaking, and negotiation skills. Ability to pitch complex financial terms in simple, relatable language.

• Market Knowledge: Deep understanding of the local Nairobi business landscape, particularly informal markets, MSMEs, and group-lending dynamics.

• Attributes: Self-motivated, highly energetic, and resilient, with a proven track record of working independently in the field to achieve aggressive growth targets.