Marketing and Training Executive (Building and Construction)

Key Responsibilities

·       Develop and execute marketing strategies to promote company products and services.

·       Plan and manage digital marketing campaigns (social media, email marketing, website content, paid ads).

·       Create marketing materials including brochures, presentations, product catalogues, and promotional content.

·       Conduct market research to identify trends, customer needs, and competitor activities.

·       Organize and coordinate promotional events, exhibitions, and product launches.

·       Monitor campaign performance and prepare marketing reports with measurable KPIs.

·       Collaborate with the sales team to align marketing strategies with revenue targets.

·       Develop structured training programs for staff, distributors, and customers.

·       Conduct product knowledge training and demonstrations.

·       Prepare training materials, manuals, and presentations.

·       Organize workshops, seminars, and onboarding sessions.

·       Assess training effectiveness and provide improvement recommendations.

·       Support field teams with technical product training where required.

Qualifications/ Requirements

·       Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or related field.

·       3 years’ experience in marketing, training, or a related role.

·       Experience in digital marketing and campaign management is an added advantage.

·       Prior experience in product training or corporate training is desirable.

·       Excellent communication and presentation skills.

·       Analytical skills with ability to interpret marketing data.

·       Creative thinking and content development skills.

·       Ability to work independently and collaboratively.

·       High attention to detail and professionalism.