Marketing Assistant – Retail

Job Title: Marketing Assistant – Retail 
Location: Nairobi, Kenya
Department: Marketing 
Reports To: Marketing Coordinator 
Role Overview
We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.
Key Responsibilities
1. Campaign Execution & Coordination
•    Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
•    Coordinate with branches, and sales teams to ensure smooth campaign rollout
•    Track campaign timelines and deliverables to ensure deadlines are met
2. Digital Marketing Support
•    Manage and update content across social media platforms, and WhatsApp channels
•    Assist in managing online leads, inquiries, and customer engagement funnels
3. In-Store & Branch Marketing
•    Support implementation of in-store branding (POS materials, signage, displays)
•    Ensure consistency of brand messaging across all branches
•    Assist in organizing  activations, promotions, and customer events
4. Content & Creative Support
•    Work with designers to develop marketing materials 
•    Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
•    Capture basic content (photos/videos) for real-time marketing needs
5. Data, Reporting & Insights
•    Track performance of campaigns (footfall, leads, conversions, sales)
•    Maintain marketing reports and dashboards
•    Provide insights and recommendations based on campaign performance
6. Customer-Centric Marketing
•    Support customer engagement initiatives 
•    Assist in improving customer journey across online and offline touchpoints
•    Help manage CRM or lead databases
    
Qualifications & Experience
•    Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
•    1-2 years’ experience in marketing (retail experience is a strong advantage)
•    Basic understanding of Content creation & digital marketing (social media, ads, content)
•    Experience working in a fast-paced, target-driven environment
Key Skills & Competencies
•    Strong execution and attention to detail
•    Good communication and coordination skills
•    Commercial awareness (understands sales impact)
•    Creative thinking with a practical approach
•    Basic data analysis and reporting skills
•    Ability to multitask and meet tight deadlines
•    Proactive and solution-oriented mindset