Growth Marketing Associate - Diaspora

Brief on Client

Our client is an established property developer in Kenya focussing on high quality affordable homes based in Kiambu, Kenya.

• Research Kenyan diaspora communities and understand their investment preferences, buying behavior, and communication channels.
  

• Develop targeted marketing campaigns and initiatives to engage diaspora audiences interested in luxury real estate investments, leveraging digital, social, and community-based channels.

• Collaborate with internal teams and external partners to tailor messaging, content, and outreach strategies to resonate with diaspora segments.

• Monitor and analyze the performance of marketing initiatives targeting diaspora communities, optimizing campaigns based on insights to maximize ROI.

• Build relationships with diaspora influencers, organizations, and community leaders to amplify marketing efforts and drive engagement and referrals.

• Provide insights and recommendations to the marketing team on how to better serve diaspora audiences and enhance their experience as luxury real estate investors.

• Ensure all marketing materials and messaging are culturally sensitive, relevant, and tailored to the unique needs and preferences of diaspora communities

Requirements:

• Bachelors degree in Marketing, International Relations, or related field.

• Knowledge of diaspora communities and investment trends in luxury real estate.

• Experience 5+yrs in multicultural marketing or working with diverse communities, preferably in the context of luxury brands or real estate.

• Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with diaspora audiences.

• Creative thinking and problem-solving abilities, with a passion for developing innovative marketing strategies to reach and resonate with diaspora communities.

• Analytical mindset and the ability to interpret data to drive insights and optimize marketing initiatives for  maximum ROI.