Job Summary
We are looking for a creative, proactive, and results-oriented Marketing & Communications Officer with strong marketing and communication skills. The successful candidate will support the development and execution of marketing initiatives, strengthen brand visibility, engage customers, and generate new business opportunities.
Key Responsibilities
• Plan and execute marketing campaigns across digital, social media, and print channels.
• Conduct market research to understand customer needs, market trends, and competitor activities.
• Create and manage engaging content for social media, websites, blogs, emails, and other marketing platforms.
• Communicate effectively with customers, prospects, and other stakeholders.
• Support lead-generation activities and identify potential customers.
• Work closely with the sales team to convert marketing leads into business opportunities.
• Monitor marketing campaign performance and track key performance indicators (KPIs).
• Analyze campaign results and recommend improvements to increase engagement and return on investment (ROI).
• Support brand-building initiatives and maintain consistent brand messaging across communication channels.
• Perform other marketing and communication duties as assigned.
Qualifications & Requirements
• Strong marketing and communication skills are essential.
• Good interpersonal and customer engagement skills.
• Creativity and ability to develop engaging marketing content.
• Basic understanding of digital marketing and social media platforms.
• Good analytical and reporting skills.
• Ability to work independently and as part of a team.
• Results-oriented, proactive, and organized.