Marketing Consultant

The consultant will work across:
FMCG market entry strategies
Retail development 
Brand positioning and competitive strategy
Digital media growth and customer acquisition
Trade marketing and partnership development
Sales-driven campaigns and commercial execution

This role requires a balance of strategic thinking and hands-on execution with strong understanding of Kenyan retail, consumer behavior, and digital ecosystems.

Key Responsibilities
Market Entry & Commercial Strategy
Develop and execute market entry plans for new products and brands
Conduct competitor analysis, pricing studies, and consumer research
Identify growth opportunities across retail, wholesale, and hospitality channels
Build go-to-market strategies for FMCG and beverage products
Support supplier, distributor, and partnership acquisition

Brand Development & Positioning
Lead brand awareness campaigns
Strengthen visual identity, customer perception, and market positioning
Develop campaigns that improve customer traffic, retention, and repeat purchases
Create launch strategies for new products

Retail & Consumer Experience
Advise on retail layout, merchandising, promotions, and customer flow
Recommend product mix strategies and category optimization
Improve customer experience and operational presentation standards
Digital Marketing & Media
Manage and oversee digital marketing strategy across all platforms
Grow social media engagement, reach, and conversion performance
Develop paid advertising campaigns across Meta, TikTok, Google, and other platforms
Coordinate content calendars, campaign creatives, and influencer collaborations
Monitor analytics and provide performance reporting with actionable insights

Strategic Growth & Partnerships
Build marketing partnerships and collaboration opportunities
Support trade activations, promotions, and experiential marketing campaigns
Identify opportunities for B2B growth and corporate partnerships
Advise management on trends, market shifts, and expansion opportunities

Key Deliverables
Market entry strategy reports
Brand awareness campaigns
Retail growth and positioning strategy
Digital marketing roadmap
Monthly performance and analytics reports
Campaign calendars and activation plans
Customer acquisition and retention initiatives

Required Qualifications & Experience
Diploma or Degree in Marketing, Business, Communications, or related field
3+ years experience in marketing, brand management, consultancy, or business growth roles
Strong understanding of Kenyan retail, FMCG, café, or hospitality markets
Proven experience managing digital campaigns and brand growth
Experience in content strategy, social media, and paid advertising
Strong analytical and commercial thinking skills
Ability to manage multiple brands and projects simultaneously

Preferred Skills
Retail development
Trade marketing experience
Social media understanding
Business development and partnership management
CRM and customer loyalty strategy
KPIs / Success Metrics

Brand awareness growth
Increase in foot traffic and customer engagement
Sales and campaign conversion performance
Social media growth and engagement metrics
Customer retention and repeat purchase growth
Successful launch and execution of new concepts/products

Ideal Candidate Profile
The ideal candidate is commercially aggressive, creative, execution-focused, and understands how to grow brands from the ground up. They should combine traditional retail understanding with modern digital marketing execution and be comfortable working in fast-moving business environments.