MARKETING EXECUTIVE – SOCIAL MEDIA & CONTENT

JOB TITLE: MARKETING EXECUTIVE – SOCIAL MEDIA & CONTENT

NATURE OF JOB: FULL TIME

INDUSTRY: FURNITURE & REAL ESTATE

SALARY:KSHS.30,000 NET

JOB LOCATION: NAIROBI

DUTIES AND RESPONSIBILITIES

Content Creation & Management

• Plan, create, and publish high-quality content for Instagram, TikTok, and Facebook.
• Design engaging social media creatives using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Edit short-form video content for Reels and TikTok aligned with current trends.
• Maintain a consistent brand voice, tone, and visual identity across all platforms.

Social Media Strategy & Execution

• Support and execute the social media content calendar for both business divisions.
• Actively contribute to and help drive the TikTok content strategy to improve reach and engagement.
• Monitor platform trends, hashtags, and content formats to keep the brand relevant and competitive.
• Engage with followers, respond to comments and messages, and grow community interaction.

Content Shoots & Campaign Support

• Plan, coordinate, and attend content shoots for apartments, show houses, and furniture collections.
• Assist with styling, shot lists, and on-site content capture for digital use.
• Support digital campaigns, promotions, and product launches.

Influencer & Collaboration Support

• Research relevant influencers and content creators aligned with the brand.
• Assist with influencer outreach, coordination, and content tracking.
• Support partnership and collaboration management.

Digital Marketing &; SEO Support

• Assist with basic SEO tasks including keyword research and content optimization.
• Support digital marketing initiatives aimed at driving traffic, inquiries, and brand awareness.

Content Organization & Reporting

• Maintain an organized and well-labeled digital content library for both Property and Furniture businesses.
• Track content performance and provide insights on engagement and growth.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communications, Digital Marketing, Media Studies,
• Graphic Design, Journalism, Business, or a related field.
• Minimum of two (2) years of relevant experience in social media management, content creation, or digital marketing.
• Prior experience working with lifestyle, real estate, furniture, or interior brands is an added advantage.
• Strong design skills using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Solid understanding of Instagram, TikTok, and Facebook content formats and trends.
• Ability to create visually compelling and on-brand digital content.
• Portfolio submission is mandatory and should include social media content, design work, and/or campaign examples