Marketing Lead

• Recommendation for allocation of giving budgets to different channels (including online / offline split)
• Quarterly check frameworks are implemented correctly for Pigiame brand
• Actively contribute to and own implementation of marketing strategies for Pigiame brand
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
• Manage clients ads campaigns
• Develop portfolio of marketing partners
• Work with key stakeholders to implement campaign activity including: product team, sales teams, customer relationship management team.
• Manage campaign implementation and performance against agreed campaign activity.
• Manage the master plan of activity to ensure that individual campaigns align with overall marketing objectives.
• Be responsible for the production and sourcing of campaign materials.
• Deliver campaign activity presentations and regular results presentations.
• Ensure each campaign has clear metrics as agreed with the CEO and ensuring that campaigns are achieving targets.
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
• Design and execute PR initiatives to ensure the brand is top of mind and is always reflected in a positive light.
• Ensure that brand standards and identity guidelines are adhered to.
• Complete quarterly competitor benchmarking for promotional activity and report regularly to key stakeholders.

• To ensure accuracy of marketing materials and be responsible for formal sign off process where required
• To ensure detailed and accurate records are maintained, e.g. recording contact and financial information.
• Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual campaigns, reporting any variances promptly.
• To be responsible for personal development within the area of marketing and current trends that may support job performance.
• To undertake such other duties as may be reasonably expected.

Essential skills

• Strong Performance marketing, all online and offline marketing channels
• Managing multi integrated campaigns simultaneously
• Meeting objectives and campaign deadlines
• Advanced Microsoft PowerPoint, Word and Excel skills
• Advanced Google Slides, Doc and Sheet skills
• Strong planning and organizational skills with the ability to successfully multitask

Personal traits

• Excellent judgment and creative problem solving skills
• User-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
• Stature, gravitas and confidence to gain the credibility and respect from all areas of the organization
• Self-reliant, good problem solver, results oriented
• Able to make decisions in a changing environment and anticipate future needs
• Self motivated with an ability to thrive under pressure
• Flexible, collaborative and proactive
• Good written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
• Ability to operate as an effective tactical as well as strategic thinker
• Committed to continuous self-development and learning within the marketing field

Education and experience

• A degree or equivalent level qualification in digital marketing
• A recognised professional qualification in marketing would be a distinct
• Proficiency in data-driven decision-making, with the ability to interpret market trends and campaign performance metrics.
• Strong knowledge of digital marketing tools, platforms, and best practices, including SEO, SEM, content marketing, and social media.
• Experience in building and managing brand equity, particularly in competitive markets.
• Proven ability to manage budgets effectively and achieve high ROI on marketing investments.
• Experience in a project management role - in-house or with an agency (2-3yrs)

Key relationships

• Business head
• Graphic Designer
• SEO Specialist
• Head of Sales
• Head of Product
• Human Resource
• Gen Kazi team (L&D, workforce team, marketing, product)