Job Summary

Applications are invited from qualified candidates for the following position: Marketing Manager.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Minimum qualifications
•    Bachelor of commerce (Marketing option)
•    2 years experience
•    Digital marketing experience
•    Marketing content designing skills will be an added advantage


Key Roles
•    Oversee the marketing of the Kinji group of Schools
•    Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
•    Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
•    This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
•    Development of editorial governance so content is consistent with our brand voice, style and tone.
•    Develop and managed editorial calendar and organization workflows
•    Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
•    Measurement and optimization of the program will be required on a regular and ongoing basis
•    Management of all creative resources including designers, writers, and other agency personnel
•    Integration of content programs with brand campaigns to drive brand to demand.
•    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
•    Maintaining our social media presence across all digital channels (with support from a videographer, photographer, video editor and graphic designer )
•    Measuring and reporting on the performance of all digital marketing campaigns
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests

Requirements
•    Creative
•    Proven work experience in a marketing agency
•    Proven work experience in as a Content marketing creator
•    Would be an added advantage   if they are a writer.
•    Editorial mindset with an ability to predict audience preferences
•    Hands on experience with SEO and web traffic metrics
•    Expertise in social media platforms
•    Project management skills and attention to detail
•    Excellent communication and writing skills in English
•    Background in Marketing, Journalism or relevant field

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