Job Summary

Applications are invited from qualified candidates for the following position: Marketing Manager.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Minimum qualifications
•    Bachelor of commerce (Marketing option)
•    2 years experience
•    Digital marketing experience
•    Marketing content designing skills will be an added advantage

Key Roles
•    Oversee the marketing of the Kinji group of Schools
•    Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
•    Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
•    This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
•    Development of editorial governance so content is consistent with our brand voice, style and tone.
•    Develop and managed editorial calendar and organization workflows
•    Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
•    Measurement and optimization of the program will be required on a regular and ongoing basis
•    Management of all creative resources including designers, writers, and other agency personnel
•    Integration of content programs with brand campaigns to drive brand to demand.
•    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
•    Maintaining our social media presence across all digital channels (with support from a videographer, photographer, video editor and graphic designer )
•    Measuring and reporting on the performance of all digital marketing campaigns
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests

•    Creative
•    Proven work experience in a marketing agency
•    Proven work experience in as a Content marketing creator
•    Would be an added advantage   if they are a writer.
•    Editorial mindset with an ability to predict audience preferences
•    Hands on experience with SEO and web traffic metrics
•    Expertise in social media platforms
•    Project management skills and attention to detail
•    Excellent communication and writing skills in English
•    Background in Marketing, Journalism or relevant field

Important Safety Tips

1. Do not make any payment without confirming with the BrighterMonday Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Deactivate Notifications Stop receiving the latest updates on Jobs & News
| Full Time |
KSh 15,000 - 30,000
| Contract |
KSh Less than 15,000
Anonymous Employer
Remote (Work From Home)
| Part Time |
KSh Confidential