Marketing Officer
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Job summary
The Marketing Officer will play a pivotal role in driving business growth through member acquisition, retention, and relationship management while promoting the Sacco's products and services. The role involves implementing sales strategies, executing marketing initiatives, and delivering exceptional member experiences aligned with Sacco's strategic objectives.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
1 year
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
About Mopil Sacco
Mopil Sacco is a progressive and member-driven financial cooperative dedicated to providing
reliable, innovative, and accessible financial solutions that enable members to grow their wealth
and achieve their financial aspirations. We are looking for a passionate, proactive, and
performance-oriented individual to join our Business Development team as a Marketing
Officer.
Key Responsibilities
- Member Acquisition and Relationship Management
- Recruit new members and grow the Sacco's membership base.
- Maintain and strengthen relationships with existing members to enhance retention and
- loyalty.
- Conduct regular member visits to assess satisfaction and identify cross-selling and upselling
- opportunities.
- Respond promptly and professionally to member inquiries and concerns.
- Marketing and Business Development
- Promote the full range of Sacco products and services to drive business growth.
- Generate and nurture new business leads to achieve departmental revenue targets.
- Organize and participate in member education forums, exhibitions, activations, and other
- marketing events.
- Sales Monitoring and Reporting
- Monitor market trends and competitor activities to identify opportunities and inform
- strategy.
- Prepare accurate daily, weekly, and monthly reports on sales activities, targets, achievements, and member recruitment.
Qualifications and Experience
Academic Qualifications
- Diploma in Marketing, Sales, Business Administration, or a related field.
Experience
- Minimum of four (1) year experience in sales, marketing, or customer relationship management, preferably within a financial institution or Sacco environment.
- Key Competencies
- Knowledge and Skills
- Strong understanding of modern marketing and sales techniques.
- Knowledge of Sacco operations and the regulatory environment.
- Excellent interpersonal and communication skills.
- Ability to conduct market research and analyze data effectively.
Key Performance Indicators
Success in this role will be measured through:
- Number of new members recruited and retained.
- Achievement of sales targets, including loans, accounts, and deposits.
- Member satisfaction and engagement levels.
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