Marketing Officer

Connect Coffee is seeking to recruit a creative and results-driven Marketing Officer to support its brand and marketing function. The successful candidate will play a key role in managing social media presence, supporting marketing campaigns, creating promotional content, and strengthening brand visibility and customer engagement across all branches.

Key Responsibilities

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• Plan, create, schedule, and publish engaging content across all social media platforms, and monitor and respond promptly to messages, comments, and customer inquiries.
  
• Track social media engagement and performance metrics to improve content effectiveness, and maintain a consistent brand voice across all digital platforms.
  
• Assist in developing and executing marketing campaigns, promotions, and seasonal offers, and coordinate campaign implementation across branches and digital channels.
  
• Monitor campaign performance, prepare reports on engagement and results, and support initiatives aimed at increasing customer traffic and sales.
  
• Design marketing materials including posters, flyers, newsletters, digital banners, and promotional content, ensuring alignment with brand guidelines and messaging standards.
  
• Collaborate with photographers and videographers to produce high-quality visual and video content, and maintain organized records of marketing assets.
  
• Research customer preferences, market trends, and competitor activities, and analyze marketing data to identify opportunities for growth and improvement.
  
• Provide insights and recommendations to support strategic marketing decisions, and ensure consistency in brand presentation across all digital and physical channels.
  
• Monitor the use of brand elements, including logos, colors, and messaging, to maintain brand integrity and strengthen brand recognition.
  
• Support the planning and execution of marketing events, exhibitions, and promotional activities, including logistics, materials, and post-event performance evaluation.
  
• Collect and analyze customer feedback from social media, campaigns, and in-store experiences, and monitor customer sentiment to identify areas for improvement.
  
• Share customer insights with management to support marketing strategy and customer experience enhancements.
  

Qualifications & Experience

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• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  
• 2–4 years of relevant experience in marketing, social media management, or brand communications.
  
• Experience in the hospitality, food and beverage, or retail sector is an advantage.
  
• Demonstrated experience managing multi-platform social media accounts and marketing campaigns.
  

Skills & Competencies

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• Proficiency in social media management and content scheduling tools, and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
  
• Strong written and verbal communication skills, with a good eye for visual and brand consistency.
  
• Ability to analyze performance data and translate insights into actionable recommendations.
  
• Excellent organizational skills, with the ability to coordinate multiple campaigns and branches simultaneously.
  
• Creative, proactive, and detail-oriented, with strong interpersonal and customer engagement skills.
  How to Apply
  

  Interested and qualified candidates should send their CV and application to:

  
  

  📧 recruit@connectcoffeeroasters.net

  
  

  Email Subject: MARKETING SPECIALIST

  
  

  Application Deadline: 30th August 2026

  
  

  Only shortlisted candidates will be contacted.