Marketing Specialist - Kenya (with exposure to Zambia and future markets)

What you’ll actually do 

1. Field marketing & activations (core of the role)

Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works

Treat radio and road shows as core growth channels, not secondary tactics

Plan and deliver roadshows, market activations, popups, and community events across Kenya

Decide what gets done nationally vs locally, and why

Design and deliver targeted activations with women’s groups, savings groups, community organizations, and other trusted local networks, lowering barriers to access and purchase

Ensure shops, vehicles, and activation sites are properly branded and consistent

Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography)

You don’t just suggest — you deliver. 

2. Strategy, insight & campaigns

Map the Kenyan customer journey from awareness to purchase

Identify key barriers to purchase across different regions and customer segments

Propose practical ways to address and mitigate those barriers

Be opinionated about the right mix of channels

Shape campaign ideas, taglines, messaging, and timing

Design campaigns that are practical, measurable, and sales focused 

3. Social media & content direction

Set direction for Solar Panda’s social media presence in Kenya

Advice on content themes, frequency, and tone

Work with photographers or content creators when needed

Maintain an up-to-date photo and content library

Ensure customer consent is collected for any photos or testimonials used 

4. Budgeting, reporting & accountability

Propose marketing budgets and campaign spend

Track costs vs outcomes

Report clearly on leads, conversions, and sales impact

Be comfortable answering the question: “What did we get for this spend?” 

5. Internal communications

Share wins internally — strong agents, great activations, customer stories

Capture testimonials and success stories from the field

Help the wider team see what’s working, where, and why

Support internal alignment between Sales, Operations, and HQ 

How you’ll work:

Based in Kenya

Primary market: Kenya (with exposure to Zambia and future markets)

Reports to: Head of Sales

Supported by: Logistics, Field Teams, Strategic Ops

Comfortable coordinating across regions, counties, and shop clusters — often with changing conditions

No direct reports (for now) 

Who you are:

Comfortable being both strategic and scrappy

Happy in the field, not just in slides

Organized, decisive, and execution focused

Confident managing suppliers and budgets

Data aware: you care about results, not just activity

Curious about customers and grounded in real market insight

Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners

Comfortable spending significant time in the field, including upcountry travel

Experience in fastmoving consumer, field sales, or emerging markets is a strong plus.