Marketing Strategist/Lead
Job summary
You will be responsible for developing, executing, and optimizing integrated marketing strategies that drive brand growth, customer acquisition, and revenue performance. This role needs strategic planning across digital and traditional channels, ensuring all campaigns align with business objectives and deliver measurable outcomes.
Job descriptions & requirements
1. Develop & implement comprehensive marketing strategies with the team.
2. Lead end to end campaign planning across digital, social, email, paid media, partnerships, and offline channels.
3. Analyze market trends, competitor activities, and customer insights to inform strategic decisions.
4. Manage brand positioning, messaging frameworks, and go to market strategies.
5. Overseeing marketing budgeting and ENSURING STRONG return on investment.
6. Track, measure, and report on KPIs including conversion rates, customer acquisition costs, engagement metrics, and revenue growth.
7. Collaborate cross-functionally with sales, product, and operations teams.
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