Meta Creation & Performance (Hybrid/Nairobi)
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New
Job summary
Own Meta Ads end-to-end, from strategy and setup to execution and optimization, to drive qualified job applications and client leads. Focus on lead quality, funnels, and real results—not vanity metrics—while testing creatives, optimizing targeting and budgets, and delivering clear performance insights.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
4 years
Working Hours:
Full Time
Job descriptions & requirements
You’ll take ownership of our paid visibility on Meta (Facebook & Instagram) – from campaign strategy and setup to hands-on execution and continuous
optimization.
Your goal: generate qualified job applications and client leads.
No chasing likes. No vanity metrics.
We care about lead quality, funnel performance, and real results.
Meta Ads (Strategy & Setup)
- Plan and execute performance strategies on Meta with a strong focus on lead generation (recruiting & new clients)
- Build and continuously improve funnel structures (audiences, messaging, retargeting, lead mechanics)
- Set up and structure campaigns, including budget planning and goal definition
Campaign Execution & Optimization (Meta)
- Launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram)
- Continuously improve targeting, ad structures, budgets, and conversion paths
- Work closely with content and design to develop and refine creatives
- Evaluate campaign performance based on lead quality and value, not just reach or clicks
Testing & Creative Development
- Build and evolve structured testing setups (hypotheses, A/B tests, iterations)
- Analyze creatives, hooks, copy, and visuals based on performance data
- Scale what works – based on solid data, not gut feeling
Reporting & Teamwork
- Regular KPI reporting (e.g. CPL/CPA, conversion rate, lead quality)
- Create detailed performance reports with clear recommendations: stop /start / scale
- Work closely with the sales team to assess lead quality and improve funnel handovers
- Align with and report to the Social Media Team Lead
Google Visibility & Optimization
- Collaborate with cross-functional teams to ensure organic and paid strategies are fully integrated across all marketing channels.
- Monitor search trends and platform updates to proactively adjust campaigns and maintain strong visibility
Requirements
- Hands-on experience in performance marketing with a strong focus on Meta Ads (agency or in-house)
- Confidence in campaign setups, targeting logic, and performance metrics
- A solid understanding of numbers – and the ability to turn data into action
- A structured, self-driven way of working and a clear sense of priorities
Meta Ads (Facebook & Instagram)
Performance Marketing
Lead Generation
Funnel Optimization
Campaign Setup & Management
Audience Targeting
Budget Management
A/B Testing
Conversion Rate Optimization (CRO)
KPI Tracking (CPL
CPA)
Data Analysis
Creative Testing
Digital Marketing Analytics
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