MODERN TRADE SALES EXECUTIVE
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Job summary
Drive sales growth in modern trade channels including supermarkets, hypermarkets, and large retail outlets.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
JOB TITLE MODERN TRADE SALES EXECUTIVE
NATURE OF JOB FULL TIME
INDUSTRY FMCG
SALARY KSHS.30,000 + COMMISSIONS
JOB LOCATION MOMBASA ROAD
DUTIES AND RESPONSIBILITIES
Sales & Market Development
- Drive sales growth in modern trade channels including supermarkets, hypermarkets, and large retail outlets.
- Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
- Identify new business opportunities and negotiate product listings to expand market coverage.
- Monitor competitor activities and recommend proactive strategies to maintain market leadership.
Customer Service & Client Relations
- Build and maintain strong relationships with modern trade clients to ensure customer satisfaction.
- Handle client inquiries, complaints, and escalations with professionalism and efficiency.
- Provide timely support to retail partners and ensure smooth service delivery.
- Foster long-term partnerships by delivering value and customer-centric solutions.
Trade Marketing & Merchandising
- Plan and execute in-store promotions and product activations.
- Ensure product visibility, shelf placement, and compliance with merchandising standards.
- Collaborate with marketing teams to roll out campaigns tailored for modern trade outlets.
- Track promotional effectiveness and provide feedback for continuous improvement.
Teamwork & Collaboration
- Work closely with supply chain, finance, and marketing teams to ensure seamless operations.
- Support colleagues in achieving collective sales and marketing goals.
- Share market insights and best practices to strengthen team performance.
Reporting & Performance Analysis
- Prepare and submit accurate sales reports and forecasts.
- Monitor key performance indicators (KPIs) and recommend corrective actions.
- Provide management with market intelligence and actionable insights.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma or Bachelor’s Degree in Sales and Marketing or a related field.
- Minimum 2 years’ experience in modern trade sales within the FMCG industry.
- Proven track record of managing large-scale retail outlets.
- Strong communication, negotiation, and interpersonal skills.
- Passionate, innovative, and customer-centric mindset.
- Ability to design and implement effective trade marketing strategies.
- Proficiency in MS Office and familiarity with CRM tools is an added advantage.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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