OTC sales rep

1. Channel Development & Network Expansion

Map all potential retail touch points in the assigned region (mobile phone shops, electronics stores, kiosks, fuel stations, tourist shops, etc.).

Identify, recruit, and onboard secondary distributors in major towns and retail partners in smaller towns/villages.

Negotiate and sign partnership agreements including pricing, credit terms, promotional support, and return policies.

Ensure a minimum product assortment of at least 3 phone models and 5 accessory types per outlet.

2. Sales Target Achievement

Achieve monthly/quarterly volume and value sales targets for the region.

Break down targets into individual dealer/retailer goals and track progress weekly.

Monitor inventory levels; work with partners to push slow-moving stock through micro-promotions or bundling.

Collect receivables on time and manage credit risk (escalate any defaults within 24 hours).

3. Partner Support & Field Execution

Conduct regular store visits:

West & Central: at least 10 key accounts visited per week, full coverage monthly.

South: full coverage monthly (use boda-boda/transport partners for remote areas).

Ensure proper in-store branding (posters, price tags, test units, display stands).

Train dealer sales staff on product features, counterfeit identification, warranty processes (minimum one training session per quarter).

Execute promotional activities: “buy a phone get a free case/screen protector”, roadside activation events, or village market demos.

4. Market Intelligence & Reporting

Monitor competitor activities (Tecno, Infinix, Samsung) – pricing, new models, trade promotions.

Gather local consumer insights: preferred phone features (dual SIM, long battery, torchlight), accessory demand (rugged cables, dust-proof earphones), and willingness to pay.

Report weekly via WhatsApp or CRM: visit routes, customer feedback, sales data, and any channel risks (e.g., counterfeit flooding, price wars).

Alert management immediately if a dealer shows signs of distress (shop closure, default on payments).