PROJECT MANAGER-MARKETING EXPERIENCE IN Food & Beverage, FMCG is Mandatory.
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Job summary
Drive Growth. Build Brands. Expand Markets. Join our team as a Project Manager- Marketing and play a key role in accelerating the growth of BonPop Frozen Snacks (ice pop) and Kingfisher Fisheries Cold Chain. You'll spearhead market development, expand sales channels, recruit strategic partners, develop innovative marketing strategies,.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nairobi, Kenya
Job descriptions & requirements
Qualifications:
- Bachelor's degree or above in Marketing, Business Administration, or a sales-related field
- MUST have proven experience within the Food & Beverage, FMCG, Frozen Foods, or related food industry.
- 3+ years of hands-on project management experience, with full-cycle experience from planning to execution
- Regional sales experience, with familiarity with the Kenyan local market
- Proven agency management and digital marketing experience
- Familiar with below-the-line (BTL) and digital channels
- Proficient in data analysis tools and Microsoft Office;
- High level of integrity, attention to detail,and strong professional ethics
Key responsibilities:
- Develop and execute market development strategies and sales plans for BonPop and Kingfisher
- Achieve annual sales point expansion and sales targets, including recruiting and activating 20+ new sales points per month
- Manage external marketing agencies: briefings, reviews, KPI tracking, contract Negotiation
- Plan and coordinate digital marketing campaigns (Facebook, TikTok, e-commerce, etc.)
- Ensure brand consistency, creative approvals, and campaign timelines
- Manage marketing budgets and track ROI and campaign effectiveness
- Collaborate cross-functionally with
operations, sales, and finance teams
- Prepare monthly marketing reports and recommend strategic adjustments
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