Research & Data Analytics Officer
Job descriptions & requirements
ABOUT THE COMPANY
Caritas Microfinance Bank is licensed and regulated by the Central Bank of Kenya. We offer a full range of innovative and customized financial solutions.
JOB SUMMARY
KEY RESPONSIBILITIESConduct comprehensive market research, in-depth competitor analysis, and regular customer satisfaction studies to inform marketing strategy and business decisions.Design and implement advanced customer segmentation models, uncover behavioral insights, and identify emerging market trends.Analyze and measure the effectiveness of marketing campaigns, product launches, and customer acquisition initiatives, providing recommendations for optimization.Build interactive dashboards and comprehensive performance reports to support strategic decision-making by senior management.Generate actionable insights to influence product development, pricing strategies, and communication plans, ensuring alignment with business objectives.Drive innovation by researching and piloting new marketing technologies, tools, and methodologies. Support strategic planning and business growth initiatives by providing data-driven recommendations and insights to the marketing leadership team.To perform any other duty as assigned in line with the Organizational goals and objectivesQUALIFICATION AND EXPERIENCE REQUIREMENTSBachelor's Degree in Statistics, Economics, Marketing, Data Science, Business Analytics, Finance or related field.Professional certification in Data Analytics, Power BI, Tableau, SQL, Google Analytics or equivalent is an added advantage.Strong analytical and quantitative skillsExcellent writing and presentation skills.Proficiency in statistical and visualization tools.Minimum 3 years' experience in market research, business intelligence, customer insights or data analytics, preferably in financial services.Experience conducting market research, customer satisfaction surveys and competitor analysisProven ability to translate data into actionable business insightsExperience building dashboards and management reports using business intelligence tools.Method of ApplicationInterested candidates who meet the criteria above are encouraged to send their application letters and detailed CVs Kindly indicate the position title on the subject line when applying.
REQUIRED SKILLS
Data analysis, Data collection, Business intelligence, Consumer sales (B2C)
REQUIRED EDUCATION
Bachelor's degree
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