Retail Sales Manager

Primary Responsibilities

A. Retail Sales Management

1. Develop and implement retail sales strategies to achieve monthly and quarterly sales targets across all company shops.

2. Monitor sales performance by shop, product line, and region, and take corrective actions where targets are not met.

3. Lead and motivate shop sales teams to deliver outstanding sales results.

4. Ensure each retail outlet adheres to the company’s visual merchandising, branding, and display standards.

5. Plan and execute periodic retail promotions, price reviews, and special campaigns in collaboration with the Marketing Manager.

6. Conduct market intelligence and competitor benchmarking to guide pricing, product mix, and marketing decisions.

7. Analyse footfall and conversion rates to identify gaps and opportunities for improvement.

8. Oversee stock levels, reordering, and product assortment to ensure optimal availability and minimize stockouts or overstocking.

9. Ensure adherence to approved planograms and make improvements where necessary

B. People Leadership & Coordination:

1. Provide leadership, coaching, and performance management for all retail and customer service staff.

2. Set clear performance goals and conduct regular evaluations

. 3. Identify training needs and work with HR to implement retail and customer service training programs.

4. Foster a culture of teamwork, accountability, and customer focus.

C. Reporting & Analytics

1. Prepare and present weekly and monthly retail sales and customer service performance reports.

2. Analyze sales trends, customer behavior, and service data to guide management decisions.                                                                   

3. Maintain and update customer databases for follow-up, retention, and loyalty programs.

4. Recommend process improvements based on performance trends and customer insights. 

D. Cross-functional Collaboration 

1. Work closely with the Marketing Manager to ensure consistent brand messaging and promotional alignment.

2. Liaise with Production and Supply Chain teams to plan adequate product supply to shops.

3. Partner with Finance to ensure proper reconciliation of retail collections and accurate sales reporting.

4. Support Institutional and Modern Trade Sales Managers by providing insights into retail customer trends and feedback

E. Compliance and Operational Efficiency:

1. Ensure adherence to company policies, procedures, and legal requirements across all sales activities.

2. Optimize operational processes to improve efficiency and reduce costs within the sales department.

3. Collaborate with other departments, such as Marketing and Supply Chain, to streamline cross-functional operations.

F. Self-Management 

1. Support, comply, and ensure complicity with Company Core values, Quality and Environmental standards, and all other Company policies and procedures 

2. Support, encourage and develop the team and take ownership of team cohesion

3. Proactively contribute to creating a good team atmosphere 

4. Anticipates and overcomes obstacles.

5. Make useful links to arrive at insightful plans and solutions

6. Embraces personal challenge.

7. Confident, rounded thinking 

8. Is resilient, optimistic, and open to change

9. Has an Adult: Adult, collaborative approach to others

10. A self-starter, motivated and able to positively motivate others

Key Performance Indicators

• Achievement of retail sales targets (monthly & quarterly)

• Customer satisfaction index (CSI)

• Complaint resolution time and rate

• Shop conversion rates and average transaction value

• Customer retention and repeat purchase rate

• Compliance with visual merchandising and customer service standards

• Staff productivity and performance improvement metrics

Skills & Competencies

• Strategic thinking and problem-solving abilities.

• Operational Excellence

• Effective leadership, team management, and people development skills 

• Relationship Building

• Analytical Skills

• Communication

• Negotiation

• Results-Oriented Candidate Specific

Qualifications & Skills

▪ Bachelor’s degree in business administration, Sales, Marketing, or a related field. 

▪ Proven experience (7 years) in sales management, preferably within the Furniture & Retail industry

▪ Strong leadership abilities with a track record of successfully managing and developing sales teams.

▪ Excellent analytical skills with the ability to interpret sales data and formulate actionable insights.

▪ Exceptional communication and interpersonal skills for effective team collaboration and client interactions.

▪ Proficiency in sales software, CRM systems, and Microsoft Office Suite.

▪ Strategic thinker with a results-driven mindset and a passion for driving business growth.

▪ Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.