Sales and Marketing Executive - Kisii

Reports To:  Head of Marketing
Location: [Kisii …Nyanza]
Employment Type: Full-Time

Three Tee Holdings Distributors is a fast-growing distributor of Fast-Moving Consumer Goods (FMCG), partnering with renowned national and international brands. We are committed to delivering exceptional value through efficient supply chain management, robust retail coverage, and dynamic market execution. We are seeking a driven and strategic Sales and Marketing Executive to join our team and propel our market growth.

Key Responsibilities;

Sales & Distribution Management:

· Achieve and exceed monthly/quarterly/annual sales targets for the assigned territory

· Manage and nurture relationships with existing retail accounts (modern trade and general trade).

· Ensure optimal stock levels at client points and prevent stock-outs or overstocking.

· Monitor competitor activities, market trends, and provide regular feedback to management.

· Listing Abilities.

Marketing & Promotion Execution:

· Develop and implement local-level trade marketing and brand activation plans

· Ensure effective execution of in-store merchandising, POS (Point-of-Sale)

· Conceptualize and execute local promotional activities, consumer offers, and trade schemes to boost sales.

· Analyze the effectiveness of marketing campaigns and provide post-promotion reports.

Trade & Channel Development:

· Conduct regular field visits to assess market conditions, product availability, pricing, and visibility.

· Develop strategies to enhance penetration in existing markets and unlock potential in new markets.

Reporting & Analysis:

· Prepare and submit daily call reports, weekly sales forecasts, and market intelligence reports.

· Track key performance indicators (KPIs) such as sales volume, market share, outlet coverage, and scheme effectiveness.

· Utilize sales data to identify gaps and recommend corrective actions.

Qualifications & Experience

· Bachelor’s degree in Business Administration, Marketing, or a related field.

· Atleast 2 years of proven experience in sales and trade marketing, specifically within the FMCG distribution sector.

· In-depth understanding of distributor management, trade channel dynamics, and route-to-market strategies.

· Strong experience in planning and executing trade marketing activities.

Required Skills & Competencies

· Excellent Negotiation & Relationship Management: Ability to build strong partnerships with distributors and retailers.

· Results-Driven: A proven track record of meeting and exceeding sales targets.

· Analytical & Strategic Thinking: Ability to interpret sales data and make informed decisions.

· Communication & Presentation Skills: Excellent verbal and written communication skills.

· Field-Oriented: Willingness to spend significant time in the market.

· Valid driver’s license and willingness to travel within the territory.