Sales Executive – Construction Materials

Key Responsibilities

The Sales Executive will be responsible for:

1. Generating leads through physical channels
   • Visit construction sites, hardware shops, real estate developments, contractors, architects, QSs, fundis, foremen, and developers.
   • Identify active and upcoming construction projects.
   • Build relationships with site managers, project owners, procurement officers, and contractors.
2. Selling construction materials
   • Promote Geita’s products including cement, steel, ballast, sand, stones, tiles, paints, ceramics, and sanitary ware.
   • Explain the company’s value proposition of helping clients reduce material costs while maintaining quality.
   • Share catalogues, quotations, and product information with potential clients.
3. Lead follow-up and closing
   • Follow up with prospects until quotation, order confirmation, payment, and delivery.
   • Convert site visits and referrals into confirmed material orders.
   • Maintain a daily and weekly sales pipeline.
4. Achieving sales targets
   • Meet monthly sales targets set by the Sales Manager.
   • Report daily activity, leads generated, quotations issued, and closed sales.
   • Work with the Sales Manager to improve conversion rates.
5. Market intelligence
   • Collect information on competitor pricing, supplier behavior, customer needs, and market trends.
   • Identify fast-moving construction materials in different areas.
   • Report opportunities for bulk supply, partnerships, and recurring clients.

Qualifications & Experience

The ideal candidate should have:

• At least 1 year experience in sales, preferably in construction materials, hardware, real estate, construction, or building supplies.
• Strong understanding of physical lead generation and field sales.
• Ability to approach strangers, visit sites, and build relationships confidently.
• Basic knowledge of construction materials such as cement, steel, ballast, sand, stones, tiles, and paints.
• Good communication, negotiation, and closing skills.
• Ability to work with targets and pressure.
• Good phone etiquette and WhatsApp follow-up skills.
• Honest, disciplined, and self-driven.
• Degree or Diploma in sales, marketing, business, construction, real estate, or related field is an added advantage.

Key Performance Indicators

The Sales Executive will be measured on:

• Number of construction sites visited daily.
• Number of qualified leads generated weekly.
• Number of quotations requested.
• Number of orders closed.
• Monthly sales revenue achieved.
• Customer follow-up consistency.
• Quality of CRM/reporting updates.
• Repeat business and referrals generated.