Sales Lead B2B - Salary 70,000 - 80000 Ksh gross
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Job summary
Your mission is to lead the sales team to ensure that customers are acquired, satisfied and retained, company’s financial targets are met and to create a world class sales environment where the team is supported, coached and trained under your guidance
Min Qualification:
Bachelors
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nairobi, Kenya
Job descriptions & requirements
ROLE SUMMARY
The Sales Lead is a player-coach role: you will personally own and close a book of business including the most strategic and corporate accounts while building, coaching and holding accountable a small, growing sales team. You will take direct ownership of the pipeline discipline, forecasting accuracy and renewal management that the business needs to return to consistent month-on-month revenue growth, and you will help stand up the sales motion for new revenue lines as they launch.
You will report directly to the Head of Product and work in close daily coordination with Product, Marketing and Customer Experience.
Reporting into Head of Product,
Direct Reports Sales Account managers, Sales Scouts, Junior Sales Reps
Key Responsibilities
Functional
Meet and exceed annual sales targets through active tracking of sales activity and performance KPIs
● Assist with onboarding the new sales hires as well as coach, mentor, and develop the teams below you
● Participate in the development of a strategic plan to achieve sales targets and expand our customer base
● Build and maintain strong, long-lasting customer relationships
● Partner with customers to understand their business need and objectives
● Effectively communicate the value proposition through the delivery of proposals and presentations
● Work with the other team leads to understand category-specific landscapes and trends
● Work with HR on sales training calendars and ensure constant training and coaching of the team, including ongoing performance management
● Other related activities and assignments as assigned
● Attending industry events and conferences
● Preparing sales reports and presentations
Processes
● Ensure 100% CRM and Leapsome compliance
Reporting:
● Co-creation of month-end reporting with the Head of Product/Pigiame
● Ad-hoc reports to the Head of Product/Pigiame and attend any required meetings
● Together with finance - keeping a pulse on the ROI of the sales team
● Coordinate with internal teams, such as product, customer experience, and marketing, to streamline processes and optimize efficiency.
Key Relationships
● Product Lead
● CX Executive
● Marketing Lead
KPIs to measure success.
1. Client Satisfaction: Measure the satisfaction level of the clients you serve. This can be done through surveys, feedback forms, or regular check-ins. You can track client retention rates, repeat business, and client feedback ratings.
2. New Business Acquisition: Measure your ability to bring in new clients and expand business opportunities. This can be tracked by the number of new client acquisitions, revenue generated from new clients, and the success rate of converting leads into paying customers.
3. Revenue and Profitability: Track the financial performance of the team. Measure the revenue generated from clients, the profitability of client engagements, and the growth of the division's contribution to overall company revenue.
4. Account Management: Assess your effectiveness in managing existing client accounts. Track metrics such as client retention rates upsell or cross-sell opportunities, and client engagement levels.
5. Market Penetration: Track metrics such as the number of new clients gained from competitors, proposals, engagement, market expansion into new industries or regions, and the company's brand visibility and reputation in the corporate solutions space.
All the targets and expectations set by the business are subject to review from time to time.
Skills & Competencies
● Strategic Planning: Ability to develop and execute long-term sales strategies aligned with company goals.
● Data Analysis & Reporting: Proficiency in tracking KPIs, CRM management, and generating actionable insights for sales performance.
● Leadership Team Development: Experience in coaching, mentoring, and managing sales teams to drive high performance.
● Relationship Management: Strong interpersonal skills for building and maintaining long-lasting client relationships and internal partnerships.
● Sales Process Optimization: Ability to streamline processes and utilize sales tools to improve efficiency.
● Communication Presentation: Excellent verbal and written communication skills, with experience in delivering impactful proposals.
Qualifications and experience
Experience
● Minimum of 5-7 years of professional experience in sales operations, business development, or commercial leadership roles.
● Proven track record in leading, coaching, and developing sales teams to consistently meet or exceed performance targets.
● Extensive experience with CRM platforms (e.g., Zoho, Salesforce) and utilizing data analytics to drive sales efficiency.
● Demonstrated ability to collaborate cross-functionally to streamline operations and support business growth objectives.
Education
● Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
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