SALES MANAGER (ELECTRICALS)

JOB TITLE: SALES MANAGER (ELECTRICALS)

NATURE OF JOB: FULL TIME

INDUSTRY: RETAIL

SALARY: ATTRACTIVE AND COMMENSURATE WITH EXPERIENCE

JOB LOCATION: NAIROBI WITH COUNTRYWIDE TRAVEL

DUTIES AND RESPONSIBILITIES

Sales Strategy & Planning

• Develop and implement annual and quarterly sales plans aligned with company goals.
• Analyze market trends, competitor activity, and customer behavior to identify growth opportunities.
• Set sales targets and KPIs for the sales team, ensuring measurable performance.
• Forecast sales revenue and prepare actionable reports for senior management.

Business Development & New Opportunities

• Identify potential clients, both B2B and B2C, and develop strategies to acquire them.
• Negotiate contracts and pricing with new and existing clients.
• Explore untapped markets, including industrial, commercial, and residential segments.
• Collaborate with marketing to create lead generation campaigns and promotional strategies.

Client Relationship Management

• Build and maintain strong relationships with key clients and distributors.
• Ensure high levels of customer satisfaction through regular follow-ups and problem resolution.
• Develop long-term partnerships by understanding client needs and offering tailored solutions.
• Address escalations professionally, ensuring client concerns are resolved promptly.

Sales Team Leadership & Development

• Recruit, train, and mentor a high-performing sales team.
• Assign territories and accounts, ensuring fair coverage and maximum revenue potential.
• Conduct regular performance reviews, provide coaching, and set professional development plans.
• Motivate the team to achieve individual and collective sales targets.

Collaboration & Stakeholder Engagement

• Work closely with procurement, operations, and product teams to ensure product availability and timely delivery.
• Collaborate with marketing to launch campaigns and promotional events.
• Coordinate with finance to manage pricing strategies, credit terms, and invoicing.
• Attend industry conferences, trade shows, and client meetings to represent the company.

Reporting & Performance Monitoring

• Track sales performance using CRM tools and other reporting systems.
• Provide regular updates to senior management on market trends, challenges, and opportunities.
• Identify areas for improvement in sales processes and implement solutions.
• Prepare budgets, forecasts, and strategic recommendations to achieve revenue targets.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or higher in Sales & Marketing, Business Administration, or related field
• Minimum of 5 years’ experience in sales management, preferably in electricals, electronics, or related industries
• Proven track record of achieving sales targets and driving revenue growth
• Strong leadership, negotiation, and relationship management skills
• Excellent communication, presentation, and analytical skills
• Willingness to travel across the country as required