SALES MANAGER (FMCG)

JOB TITLE SALES MANAGER (FMCG)

NATURE OF JOB FULL TIME

INDUSTRY FLOUR MILLING/FMCG

SALARY KSHS.50,000

JOB LOCATION MULOT, BOMET

DUTIES AND RESPONSIBILITIES

Sales Strategy & Revenue Growth

·       Develop and implement effective sales strategies to achieve company revenue and growth targets.

·       Drive sales performance across retail, wholesale, and distribution channels.

·       Develop sales plans aligned with monthly, quarterly, and annual business objectives.

·       Monitor market trends, customer needs, and competitor activities to identify growth opportunities.

·       Ensure achievement of monthly income and sales volume targets.

·       Provide regular sales performance reports, forecasts, and market insights to management.

Distribution & Market Expansion

·       Build and manage a strong distribution network covering wholesalers, distributors, supermarkets, kiosks, and independent retail shops.

·       Identify and onboard new distributors and key accounts to increase product reach.

·       Ensure products are consistently available and visible in target markets.

·       Develop strategies to improve market penetration and brand presence.

·       Maintain strong relationships with distributors, retailers, and other business partners.

·       Monitor distributor performance and implement improvement plans where necessary.

Field Sales Team Management

·       Lead, supervise, and motivate field sales teams to achieve sales objectives.

·       Set sales targets, assign territories, and monitor team performance.

·       Train and coach sales representatives on product knowledge, selling techniques, and customer engagement.

·       Conduct regular field visits to assess market performance and support sales teams.

·       Ensure effective execution of sales activities and promotional campaigns.

Customer Relationship Management

·       Develop and maintain strong relationships with key customers and business partners.

·       Negotiate sales agreements and commercial terms with distributors and large accounts.

·       Address customer concerns and ensure high levels of customer satisfaction.

·       Gather customer feedback and recommend product or service improvements.

Market Intelligence & Reporting

·       Conduct regular market visits to gather information on pricing, competition, customer preferences, and market trends.

·       Monitor product performance and recommend strategies to improve sales.

·       Maintain accurate records of sales activities, customer interactions, and market opportunities.

·       Provide management with actionable insights to support business decisions.

Brand Visibility & Promotions

·       Work closely with marketing teams to implement trade promotions and brand awareness initiatives.

·       Ensure effective product placement and visibility across retail outlets.

·       Support promotional campaigns aimed at increasing customer awareness and sales volumes.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Diploma or Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.

·       Minimum of four (4+) years of experience in FMCG sales management.

·       Experience in the flour milling, food manufacturing, or related FMCG industries is highly preferred.

·       Proven experience managing distributors, retail networks, and field sales teams.

·       Demonstrated track record of meeting or exceeding sales targets.

·       Strong FMCG sales and distribution management knowledge.

·       Excellent negotiation, communication, and relationship management skills.

·       Strong leadership and team management abilities.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.