Sales Manager

Department: Sales & Marketing

Reports to: Managing Director

Job Purpose

To drive revenue growth and expand market share for the company’s maize products by developing and executing sales strategies, managing the sales team, and building strong relationships with distributors, wholesalers, retailers, and institutional clients.

Key Responsibilities

1. Sales Strategy & Execution

• Develop and implement a sales plan aligned with the company’s production and revenue goals.
• Identify target markets and develop strategies for penetration and expansion.
• Forecast demand and sales volumes in collaboration with the production and logistics teams.
• Monitor competitor activities and adjust strategies accordingly.

2. Team Management

• Lead, train, and motivate the sales team to achieve individual and team targets.
• Conduct regular performance reviews, provide feedback, and recommend training or support where needed.

3. Customer Relationship Management

• Build and maintain strong relationships with key clients and partners (distributors, supermarkets, bulk buyers, etc.).
• Ensure high customer satisfaction and quick resolution of client complaints.

4. Market Development & Intelligence

• Conduct regular market visits to assess product availability, pricing, competitor activity, and customer preferences.
• Share insights with management to inform product development and pricing strategies.

5. Sales Reporting & Analysis

• Prepare and present weekly, monthly, and quarterly sales reports and forecasts.
• Monitor sales budgets, profitability, and return on investment for campaigns and initiatives.

6. Brand and Product Promotion

• Collaborate with marketing to execute product awareness campaigns, promotions, and merchandising strategies in retail and wholesale outlets.

7. Logistics and Distribution Coordination

·        Work with logistics and dispatch teams to ensure smooth product delivery.

·        Collaborate with warehouse teams to ensure there is proper stock level to meet market demand

8. Debt collection and Credit Management

·        Monitor customer credit limits and ensure timely collections.

·        Work with finance team to minimize bad debts.

·        Enforce company credit policies among clients.

Qualifications and Experience

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• Minimum 5+ years of experience in FMCG or agro-processing industry, preferably in food/grain sectors.
• Proven track record of achieving sales targets and managing high-performance teams.
• Strong knowledge of distribution models (wholesale, retail, institutional).
• Proficient in CRM tools, Microsoft Excel, and data analytics.

Competency

• Strategic Thinking: Ability to translate goals into actionable sales plans.
• Leadership: Proven ability to lead, coach, and develop a sales team.
• Negotiation Skills: Strong commercial acumen and ability to close deals.
• Communication: Excellent interpersonal and presentation skills.
• Market Intelligence: Strong understanding of market dynamics and customer behavior.
• Result Orientation: High energy, results-driven, and able to work under pressure.