SALES MANAGER

JOB TITLE SALES MANAGER

NATURE OF JOB FULL TIME

INDUSTRY FMCG

SALARY KSHS.100,000

JOB LOCATION THIKA

DUTIES AND RESPONSIBILITIES

Sales Strategy & Growth

·       Develop and implement sales strategies that drive revenue, market penetration, and sustainable business growth.

·       Identify new market opportunities, customer segments, and channels to increase sales.

·       Set sales targets and develop action plans to achieve and exceed agreed objectives.

Distribution & Channel Management

·       Develop and maintain strong relationships with distributors, wholesalers, retailers, and other sales channel partners.

·       Monitor distribution coverage, product availability, stock movement, and sales performance across assigned territories.

·       Identify opportunities to strengthen the distribution network and improve market reach.

 Key Account & Institutional Sales

·       Build and manage relationships with institutional buyers, strategic accounts, and high-value customers.

·       Negotiate commercial terms, contracts, pricing, and business agreements within approved guidelines.

·       Monitor key account performance and develop strategies to maximize customer retention and revenue.

Sales Team Leadership

·       Lead, supervise, and motivate the sales team to achieve individual and overall sales targets.

·       Set performance expectations, monitor results, and provide coaching and guidance to team members.

·       Conduct regular sales reviews and implement corrective measures where performance gaps arise.

Market Development & Business Expansion

·       Conduct market analysis to identify customer needs, competitor activities, pricing trends, and emerging opportunities.

·       Develop initiatives to expand product presence and increase market share.

·       Support product launches, promotions, trade activities, and other commercial initiatives.

Sales Performance & Reporting

·       Monitor sales performance, revenue, margins, collections, and customer activity against targets.

·       Prepare regular sales reports, forecasts, and performance updates for management.

·       Use sales data and market insights to make informed commercial decisions and improve sales performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Degree or Diploma in Sales and Marketing, Business Administration, or a related field

·       Minimum 5 years of proven sales experience within FMCG, food manufacturing, agro-processing, or a closely related industry

·       Demonstrated experience managing distributors, retailers, wholesalers, institutional buyers, and strategic partners

·       Proven track record of achieving and exceeding sales targets

·       Experience leading and managing a sales team

·       Strong understanding of distribution channels, route-to-market strategies, and customer relationship management

·       Strong negotiation, communication, presentation, and interpersonal skills

·       Excellent analytical, planning, and problem-solving abilities

·       Ability to work under pressure and deliver results in a target-driven environment

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.