Sales Manager

1. Sales & Revenue Growth

· Develop and execute a structured B2B sales strategy targeting manufacturers, FMCG, and industrial clients

· Drive new business acquisition and market expansion within the packaging sector

· Build and maintain a robust, CRM-driven sales pipeline for visibility, forecasting, and conversion

2. Key Account Management & Retention

· Own and grow strategic industrial and FMCG client accounts

· Develop account plans focused on retention, upselling, and long-term partnerships

· Strengthen customer relationships through solution-based and technical selling

3. Pipeline Development

· Build forward-looking pipelines for:

o New market expansion

o Existing customer growth

o Repeat business and retention

o Ensure strong pipeline hygiene, conversion tracking, and reporting discipline

4. Cross-Functional Collaboration

a) Work closely with Supply Chain to ensure:

o Product availability

o Lead time alignment

o Efficient order fulfilment

b) Partner with Finance to:

o Align pricing strategies and margins

o Support credit control and payment cycles

o Drive profitability on key accounts

5. Team Leadership & Performance

· Lead, coach, and manage the sales team, ensuring clear targets and accountability

· Drive a performance culture supported by data, reporting, and CRM usage

· Build capability in both technical and commercial selling

6. Reporting & Management Engagement

· Deliver accurate sales forecasts, pipeline reports, and performance insights

· Provide management with data-driven recommendations on growth, pricing, and market opportunities